Sunday, August 26, 2018

Your Embroidered Logo: Have Me Embroidered On...

Hey, I’m your business logo! Why don’t you have me embroidered on your work shirts? I’m on your web and social sites, in your email signature and on your letterhead. All that exposure is great but if you have me embroidered on your custom embroidered denim shirts then potential customers will see me wherever you go.  Just contact an embroiderer, send them your artwork, let them know what shirts you want, approve your embroidery set-up and you’ll have shirts that will help advertise your business!

Saturday, August 18, 2018

Your Embroidered Logo: Tips So I Look My Best!

Hey! I’m your newly designed business logo. Thinking of ordering some Embroidered Button Down Shirts? That’s a great idea. Here are some tips to make sure I look good:

1. Pick a shirt color that contrasts well with the colors in my design.

2. Choose a quality shirt with the performance features you want.

3. Simplify my design if I’m too detailed for embroidery.

4. Check your embroidery set-up proof carefully before your shirts are embroidered.

5. Talk with your embroiderer if you have any questions about the embroidery process.

Sunday, August 12, 2018

Your Embroidered Logo: Subtle Works!

I’m a nice, non-wrinkle button down shirt. My person, Mark, wears me to his office a lot. Mark likes how I fit and look but I feel there is something missing. I think a small embroidered logo on my left chest would look great and help advertise Mark’s business. Mark thinks adding a logo may be too much but I’m hoping he’ll change his mind...

He did it! Mark made the move toward advertising his business. He had a small tone-on-tone logo embroidered on me. I look great! My logo gives me a totally polished appearance. I love my new embroidered logo. Now I’m a custom embroidered button down shirt!

Monday, July 23, 2018

Your Embroidered Logo: A One Color Design?

Thinking of changing the two color logo on your custom embroidered pocket polo shirts to a one color design? Many two and three color logos can easily be converted to a single color but not all designs will work. If different design elements overlap then your design will most likely be less readable. But, if the color contrast between the background and design colors is greater than in the multi-color version, then a single color version may work. Still unsure about what colors to use in your design? Request to see proofs before making your final decision.

Sunday, July 8, 2018

Your Embroidered Logo: Best Shirt Color?

How do you pick the best shirt color for your custom embroidered pocket polo shirts? Should you pick...
  1. A practical color -  something that isn't as likely to show any dirt
  2. A neutral shade like white, black or tan
  3. The primary color in your logo
  4. A color that contrasts well with the colors in your logo
If you want your logo to be easily seen choose a contrasting shirt color. If you're unsure what color will work best pick a few color options and have your embroiderer send you a digital proof for each different background so you can see what looks best. Having all your staff members wear the same color shirt will give everyone a uniform look but you may want use a few different shirt colors and allow individuals to choose what color(s) they prefer.

What about using a shirt color that's the same as a color in your logo? That look can give your shirts a really unique, custom look. But, the color that appears in both your logo and on the shirt can't touch each other or else that part of your logo won't be readable.

What if you want a subtle look? Subtle can be very classy. Choose a tone-on-tone thread color for a single-color logo so the color of your logo is slightly darker than the shirt color or consider downsizing your logo to a smaller, more simple image.

Sunday, June 24, 2018

Your Embroidered Logo: Most Popular Tall Polos!

Looking for big and tall embroidered polo shirts? The TLK500 and the TLK420 polos are best-selling tall-sized polos. The TLK500 Silk Touch Polo is a 5-ounce, 65/35 poly/cotton polo available in twenty-four shades that color-coordinate with the K500 / L500 polos so everyone can have a consistent look - even if you need an unusual color like "Maui blue" or "teal green".

Prefer a heavyweight, 100% cotton polo? You'll love the TLK420 Pique Polo.  Its garment-washed for softness, has horn-tone buttons and double-needle stitching. It comes in seventeen great colors that match the K420 / L420 polos so everyone is comfortable and has a uniform appearance!

Sunday, May 13, 2018

Your Embroidered Logo: Designing Your Logo? Don't... part 2

Designing your own logo?  Avoid:

Too Much Information - Details like your address and phone number are important on your business card but will be unreadable when your logo is downsized to a 4" wide format. Instead, keep your logo simple and there will be more room for your business name.

Your new logo should have a fresh new look that's easily readable by someone seeing it for the first time. Your business name should be the primary element and occupy the most space in your design. It should be adaptable for a variety of mediums including a web header, social sites and print advertising.

Give yourself plenty of time to develop your logo. Get feedback from people who will give their honest opinion. Once its completed, put it aside for a few days before giving it a final proofing.

Sunday, May 6, 2018

Your Embroidered Logo: Designing Your Logo? Don't...

Designing your business logo?  Avoid:

Copying - Your logo should be unique. If you show it to someone and they say it looks like the *** logo Start Over!

Too many effects - Don't use too many special effects. Effects like color gradients may look great in a large scale version of your logo but those same effects may not work for smaller mediums that need a simplified format.

Too Abstract - You may "get" the abstract spelling or font you picked for your business name but if other people can't read it Change It!

Too Trendy - Trends are popular for a period but they can become old quickly and your logo will have a dated look.

To be continued...

Sunday, April 29, 2018

Your Embroidered Logo: My Journey Part 3

What's next in my journey to become a custom embroidered polo shirt? I've been embroidered and now I'm hung on a hanger. Later that day my backing is trimmed and the front of my design is checked. Then I'm steamed to remove any wrinkles and later I'm folded and added to a pile of size medium red polos that look just like me. Other embroidered polos are stacked into piles of S, L, XL and 2X shirts and then everyone is counted. We are packed into a box and the box is prepared for shipping. My box is picked up by a guy dressed in brown and we're off! Soon we'll arrive at our destination!

Wednesday, April 25, 2018

Your Embroidered Logo: Order Tips

Garment Colors?  When choosing garment colors consider how well your logo will contrast against the shirt colors. Colors that are close won't contrast well.  For example, a logo embroidered in black thread will hardly be seen when embroidered on a navy colored shirt.  But, it will be easier to see against a light royal shirt and will contrast nicely against white, yellow, orange, light blue or even red. What if you have a multi-colored logo? Make sure your shirt color contrasts well with your business name.

Long Sleeves?  Think your embroidered long sleeve polo shirts are only for winter wear? Long sleeve polos can also keep employees comfortable in cooler, air-conditioned environments during the summer time.

Monday, April 23, 2018

Your Embroidered Logo : "Birth" of an Embroidered Polo - Part 2

I and my fellow polos have arrived at our embroidery shop! We're sorted by style, size and color and counted. Then we're placed near an embroidery machine and each of us is "hooped". I wait for my "turn".  Its time! My hoop is placed on an embroidery machine and the start button is pushed. An embroidery needle stitches my fabric and minutes later - I have a business logo embroidered across from my left sleeve!


Saturday, April 14, 2018

Your Embroidered Logo: My Journey...

I exist!  I'm a size M red polo shirt with a pocket.  I was born six months ago in a clothing factory. Then I was packed in a box with 35 other identical shirts and we traveled to a warehouse where we were placed on a shelf. Occasionally a person will come by and grab some of us but I'm still waiting...

Then - it happened!  I'm pulled by a worker fulfilling an order for an embroiderer. I'm packed in a box with lots of other shirts in different styles, colors and sizes and we're shipped to our embroiderer. Soon I'll be a custom embroidered pocket polo shirt!


Sunday, April 8, 2018

Your Embroidered Logo: Special Effects

Using Photoshop to develop your new business logo? Love all the special effects you can try? Adding shadowing, gradients and different textures can make your logo look unique.  Give your business name a rainbow-like color gradation and it will look really cool and standout. Right?

Not necessarily. While a large-sized version of your "gradient" logo may look sharp in print, is that the only format you’ll use for your logo? Can your logo be successfully modified for smaller mediums where the color gradient must be simplified into one color? If so, will a simplified version look like a well-designed logo?

Using special effects can give your logo a modern appearance but BEWARE. Adding special effects usually means adding more detail. When this type of logo is simplified to work for smaller mediums it may not work well. If your logo doesn't work when scaled to a smaller size then it doesn't have a strong design and its time to develop a new logo.

Monday, April 2, 2018

Your Embroidered Logo: Decorated T's?

Need decorated T’s? Have a logo with lots colors? T-shirts can be embroidered but the design can’t be too big or stitch intensive because T-shirt fabric is too light to support lots of stitches. T’s can be screen printed but if the quantity is small it may be hard to find a printer who will print just a few shirts because of the amount of set-up time involved.

If there are a few colors in the design then it’s usually better to have T's direct garment printed. The cost will be more per shirt but the look is almost identical to screen printing and there won’t be any screen charges which can be costly for a multi-color design.

Sunday, March 25, 2018

Your Embroidered Logo - Artwork to Embroidery

What looks good in print doesn't always translate well into embroidery. A thin printed line becomes a line consisting of tiny segments, a light shadow effect draws more attention because it consists of individual stitches, small text can't be embroidered because it would require stitches that are too small for an embroidery machine...

Instead, imagine the simplified version that your embroiderer suggested. Will your logo have more room for your business name?  Will it be more readable? Will your design have a clean appearance rather than a messy look? Will your logo embroider more easily? While making modifications may seem like a big deal to you, people who are unfamiliar with your logo may not even see the difference. All they will see is a well-designed embroidered image.

Saturday, March 17, 2018

Your Embroidered Logo: Artwork to Embroidery

You're planning to launch your new business next month. You spent two months working with a graphic designer to develop your logo. Your design is finally finished.  You love it!  You're excited to have custom embroidered long sleeve polo shirts made so you send your artwork to an embroiderer. But, their response is "Your logo must be simplified for embroidery".

WHAT? After two months of work and numerous revisions your newly minted logo won't work for embroidery? Should you try another embroiderer???

You might find an embroiderer who'll embroider your design without any simplifications but will your logo look good? Will the small text that's barely readable in print be too hard to read when embroidered? Will the shadow effect on your text detract from your business name? Will the thin outline surrounding your text look messy when its embroidered?


Saturday, March 10, 2018

Your Embroidered Logo: Don't Forget Long Sleeve Polos!

I'm Pete, a small business owner. Glad to meet you! What's new with my business? I finally ordered custom embroidered long sleeve polo shirts. The short sleeve polo style I've ordered in the past was also available in long sleeves so ordering was easy.

My staff and I used to just wear short sleeve polos. Everyone was comfortable during the summer months but some of us were cold during the winter. I would wear a sweater over my polo but then my logo couldn't be seen. Some employees would add a sweatshirt or cardigan over their polo but once again my logo couldn't be seen. Soooo I finally ordered both short and long sleeve polos. Now my logo is visible, my staff has a uniform look and everyone is comfortable!

Wednesday, March 7, 2018

Your Embroidered Logo: The Tall Guy's Right Fit

Hey, I’m a tall-sized embroidered button down shirt in size LTall.  My guy, Craig, looks great wearing me and he loves how I fit. Together we look confident and professional. What an improvement!

Craig looked terrible before he met me. He used to wear XL sized shirts.  XL shirts were really too big for him but he needed the extra length in the sleeves and torso. Even still, he didn’t look right. He couldn’t stay tucked in and the XL size was too big in his shoulders. So, Craig didn’t look too good and he felt even worse...

But, then Craig met me and I changed his life! Well, that’s a slight exaggeration but Craig definitely looks much better wearing big and tall embroidered button down shirts that fit him.

Sunday, February 25, 2018

Your Embroidered Logo: a Quality Polo

Brad here. I'm an embroidered polo shirt. I have a business logo embroidered on my left chest. My logo looks GREAT! The business name is readable, the colors contrast well and the logo has a unique, memorable design that’s appropriate for Jeff’s business. Jeff has been wearing me, but, I'm beginning to worry. I'm starting to not look so good. My hem is unraveling and I’ve lost my original shape...

I was an inexpensive polo shirt. Jeff thought he got a good deal when he purchased me. But, I'm not a quality shirt and now I'm starting to show it. Lately Jeff doesn’t wear me as much as he used too. Now I spend more time hanging in his closet...

Jeff has new custom embroidered logo sleeve polo shirts. He invested in better quality shirts. He wanted to wear a style that reflects the quality service that he provides to his customers. I miss Jeff but I have to admit - the new shirts look GOOD!

Sunday, February 18, 2018

Your Embroidered Logo: The Versatile Turtleneck!

Terry here. I’m living the life. I get the summers off!  But, when the colder months come I go to work. I’m a custom embroidered turtleneck shirt. My owner's business logo is embroidered on my collar. Pete (my guy) wears me all the time - alone and under his favorite hoodie, cozy polar fleece jacket and even his puffy vest.  He loves wearing me because I help keep him warm while he maintains a professional look. We go everywhere together! We advertise Pete’s business wherever we GO!

Sunday, February 11, 2018

Your Embroidered Logo: Sweaters, Cardigans?

Add polish to your winter wardrobe.  Wear custom embroidered sweaters and cardigans. Sweaters and cardigans can be worn with different outfits so you can easily vary your look. Women can choose from pullover, button-down and open front styles.  Pullover styles can be paired with open front and button down sweaters. Men can pick from pullover, 1/2 zip or button down sweaters. Keep COZY this winter wearing sweaters and cardigans embroidered with your business logo!

Sunday, February 4, 2018

Your Embroidered Logo: Well-Designed?

Having your business logo designed? Want it to be "well-designed"? Your logo should:

  • Give your business name primary importance
  • Be appropriate for your business
  • Be balanced, unified and easy to read
What does this mean?

Your business name is the most important element in your logo so it should occupy the most space. The font should be readable,  appropriate for your industry and appeal to potential customers. Give extra attention to picking the correct font because the remaining elements in your design should work with this text.

Your logo should represent your type of business and appeal to potential customers. Familiarize yourself with the typical kind of logos used in your industry then develop a unique concept that represents your individual approach to your business.

Consider where your logo will be used.  How will it appear on your web site? Social sites? Custom embroidered polo shirts? Printed material? You design should be flexible so it can adapt to different mediums.

Design your logo around your business name. Make sure your name receives primary focus and then place, size and style secondary elements so they support your business name. The elements in your logo should work together to create a unified appearance that's easy to read and understand.

Wednesday, January 31, 2018

Your Embroidered Logo: Capture Artwork Colors?

Customer Question: Is it possible to reduce artwork and still capture the colors in the artwork when the image is digitized?

That depends on the artwork, the skill level of the digitizer and the size of the digitized design. If the artwork consists of specific colors (e.g. areas of blue, green and purple) those areas can be created in the digitized embroidery file as long as each area isn't too small or detailed to work for embroidery.

If the artwork consists of gradients of color (area that blends from blue to green to purple) that area can be digitized if it isn't too small.  For example, if the logo is for custom embroidered long sleeve polo shirts then most likely the gradient can't be accomplished because the embroidered design is small. But, if the design is a large jacket back design then it might be possible.

Depending on the artwork, sometimes the digitizer can use certain techniques to make an area look like a color blend. Occasionally a blend is best represented by using a totally different thread color. At times the sheen of embroidery thread can help create a certain look. Generally speaking, embroidery looks best when viewed as a representation of artwork rather than a detailed replication of it.

Sunday, January 28, 2018

Your Embroidered Logo: Polo Advertises Where HE Goes!

Hey! I'm a royal blue pocket polo shirt. I'm not just any polo shirt.  I'm made from moisture-wicking fabric.  I'll keep you cool and comfortable all day. But, something is missing...

Wait... I'm going to be embroidered with a custom business logo. THAT will change things!

One month later -

I have a new look! I have an embroidered logo on my left chest. I love it! People notice it and want to see what it says. My person - Joe - loves the extra attention. He knows that by wearing custom embroidered pocket polo shirts he can advertise his business wherever he goes. Hey Joe, just keep wearing me and we'll do great things for your new business!

Wednesday, January 24, 2018

Your Embroidered Logo: A Great Denim!

Looking for long sleeve button down shirts for restaurant servers? Want an informal style with an updated look? Consider Port Authority's 6.2-ounce denim - the S652 (men's) / L652 (ladies) denim shirt with double patch pockets. This casual button down is affordable, comfortable and looks sharp.

Denim is great for restaurant workers because it can withstand repeated washings.  You'll love this shirt's modern details that include faux horn buttons, adjustable cuffs and double-needle stitching on the placket, collar, yokes and cuffs. This style is perfect for custom embroidered denim shirts for your group!

Sunday, January 21, 2018

Your Embroidered Logo: Consider Soft Shells!

Having a tough time deciding on the right jacket style for your group? Want a sleek, fashion-forward appearance?  Consider soft shell jackets.  Soft shell jackets have tech-inspired features such as reverse coil zippers, welded details, water and wind resistance.  Colors range from the traditional black, navy and grey to heathered and color blocked styles.

You'll love the performance qualities, good fit and budget-friendly pricing of these jackets. Not sure which style will work for you? Check out the best-selling J317 (men's) / L317 (ladies) Core Soft Shell Jacket. The jacket comes in a variety of colors and has vest and youth companion styles. Wearing embroidered soft shell jackets is a good way to effectively advertise your business wherever you go when its cold outside!

Wednesday, January 17, 2018

Your Embroidered Logo: Long Sleeve Options?

Prefer a long sleeve moisture-wicking polo for the cooler months? Nike offers the Long Sleeve Dri-Fit Stretch Tech polo for men and women. Its made from 5-ounce polyester with stretch for easy movement.  The collar has a heat transfer label for extra comfort and the placket has dyed-to-match buttons.  The ladies style has a 5-button placket for more feminine styling. This polo style is also available in tall sizes so everyone can feel comfortable and look good wearing their embroidered Nike Dri-Fit polo shirts!

Sunday, January 14, 2018

Your Embroidered Logo: Turtlenecks?

Its COLD outside! Need extra warmth? Consider wearing  custom embroidered turtleneck shirts underneath other layers. Turtleneck shirts are versatile. They look great under sweaters and fleece and can even be worn under a button down shirt or vest.

Have your logo embroidered on the collar.  Keep your design simple.  Just your business name or possibly a small image will work.  Wear your embroidered turtlenecks and you can advertise your business wherever you go even when its cold outside!

Wednesday, January 10, 2018

Your Embroidered Logo: LOVE Polar Fleece?

Love the cozy warmth of your polar fleece? Can't live without the breathable properties of performance fleece? Enjoy the sleek style of sweater and pique fleece? Have a fondness for the on-trend look of digi-patterned and heathered fleece?

Adore the multi-colored look of color blocked fleece? Keen for the fit and performance poly/spandex fleece? Passionate about the versatility of light-weight, layerable micro fleece? What is your perfect custom embroidered polar fleece style?

Saturday, January 6, 2018

Your Embroidered Logo: Consider Polar Fleece!

Love the soft, cozy feel of polar fleece? Looking for a lightweight, inexpensive style that can be worn as an outer layer or underneath outerwear?

Check out the F223 (men's) / L223 (ladies) full zip and the F224 (men's) / L224 (ladies) half zip 7.5-ounce polar fleece by Port Authority. Choose from traditional colors like "black", "navy" and "pearl grey" or go with brighter shades like "light royal" or "amethyst purple" for the ladies. These styles color-coordinate so its easy to mix and match full and half zip styles.

You'll appreciate the non-bulky warmth these fleece provide. This microfleece has an anti-pill finish which embroiders easily so your custom embroidered polar fleece will look GREAT!