Saturday, January 29, 2011

Embroidered Logo: Size It Right!

You are in charge of ordering embroidered button down shirts for XYZ business. You'll need to approve a digital proof. How can you be sure your logo is sized correctly? Your best bet is to pick an experienced embroiderer because they'll know what size will work. What are the considerations when sizing a logo?

First, the overall size of a heart logo (small front logo) is 3.25" - 3.75" wide and/or tall. Sometimes if a logo is horizontally orientated and not very tall, 4" wide works better. Generally speaking, you'll want to preserve the correct proportions in your design but what happens with tag line text that is too small to read after your logo is sized to 4" wide? You can either increase the size of the text so it is proportionally larger, split the tag line into two lines or eliminate it.

Another common diliema is how wide should a "tall" logo be? In this case, you're usually better if your design isn't too wide so the overall size isn't too big. What if all your text can't be clearly read? This may indicate the need to eliminate at least one of the elements so the remaining items can be enlarged or given more surronding space. Finally, what is the proper "reading" distance for an embroidered logo? Three feet!

Monday, January 24, 2011

Embroidered Logo Tips: Duplicate Design?

Need to copy an existing embroidered design? Your group has custom embroidered sweatshirts they've ordered before and want to order again but your previous decorator is no longer in business. Can another embroiderer duplicate your design without having the original digitized file?

Yes, with the right information. In addition to your artwork, supply your decorator with an embroidered sweatshirt so they can see the thread colors, overall size and stitch types in your design. A sample will illustrate how your design was interpreted into stitch format. With this knowledge details such as border thicknesses, text spacing and tag line sizing will match your existing embroidered logo.

Sunday, January 16, 2011

Logo Embroidery Explained

Go offcenter! Want a new look for your custom embroidered hats? If your embroidered logo isn't too wide and is 2" high or less consider an off center placement and attract attention to your business logo!

Looking for a budget-friendly polo that lasts? Ask your embroiderer! The cheapest shirts aren't necessarily as durable as styles that are slightly more expensive. Your embroiderer can recommend a polo shirt that will suit your needs and be the best buy for your buck!

Sunday, January 2, 2011

Logo Embroidery Explained

What is LT? "LT" indicates size "large tall". A size LT polo shirt is sized like a L with an additional 2" - 3" inches length in the sleeves and torso.

Youth Sized Logos: Can an embroidered logo be decreased in size to accommodate toddler and youth-sized shirts? Most logos can be decreased by 10% to 20% for toddler and youth sizes.

Replace Design? Can a design embroidered on a jacket be replaced with a new design? Usually not. Although it may be possible to remove the unwanted stitches often the material will be somewhat damaged by the remaining needle holes.

Saturday, January 1, 2011

Promote Your Business: Logo Embroidery Explained

Pique Polos: As you search through garment catalogues looking for the perfect polo for your embroidered logo you'll see the word "pique". What does that mean? Pique refers to the type of fabric used in the shirt. Unlike jersey knit fabric which is a flat-looking, T-shirt-like fabric, pique is a textured, looser weave that is commonly used for polo shirts. For many years pique polos were considered the preferred polo although the newer moisture-wicking performance polos are becoming increasingly popular.

Add Text? You have polos embroidered with your business logo but you've recently decided to add a tag line. Can your new tag line be added to your embroidered logo? Text can be added to an embroidered logo but its hard to get the right placement so its looks correct. Also, your original logo was sized for a small chest logo and adding more text may make your logo too large. Another option is to have one of the sleeves embroidered with your tag line. This way your text can be added without disrupting your original logo.