Tuesday, June 28, 2016

Your Embroidered Logo: Ready For an Update?

Time to order embroidered shirts for your business. In the past you've used your business name in a readable font. But now you're ready for a change. You told your embroiderer you need new artwork.  But wait... what does that mean? Are you looking for a slight update? Possibly a more modern-looking font? A brighter thread color? Or, are you ready to have your logo designed by a graphic artist?

Most embroiderers are happy to set-up your business name in an embroidery or true type font but having your logo designed requires the expertise of an experienced graphic designer. Are you ready to translate your business into an image that represents your business and speaks to the people you market to?

If yes, expect to work through numerous revisions while you refine a logo that exemplifies your business, is simple, memorable, unique and appeals to your potential customers. Create a version of the image that works in the formats you need - letterhead, email signature, web site logo, social icons, embroidered shirts - whatever media you use to represent your business locally and online. Develop a logo that represents what you do and speaks to your potential customers and you'll have an effective way to advertise your business!

For more tips on how to make the most out of your embroidered business logo see Embroidery News.

Sunday, June 12, 2016

Your Embroidered Logo: Placement

Worried that your embroidered logo won't be placed correctly on your shirts? Most embroiderers follow a standard placement guide for left chest (heart placement) logos depending on the garment size, style, and whether its for a man or a woman. What are some of the considerations when deciding on logo placement?

Unisex Sizing - Many budget-friendly styles are only available unisex sizes. Also many companies only order a men's cut to simplify the ordering process. When unisex sizing is used the embroidered logo is usually placed in the "ladies" position (generally higher and closer to the center of the shirt).  This placement looks good on everyone whereas the lower, "men's" location may be too low for some women.

Right Chest - While most customers prefer a left chest placement its perfectly fine to choose right chest placement. Why might you want the right chest? If the shirt has a pocket and the logo is "tall" or you put items in the pockets that extend above the pocket.

On the Pocket - Usually there isn't enough room on the underside of the pocket to embroider on the pocket unless it is removed from the shirt before being embroidered.

Ladies Tanks - When the space is limited in the "strap" area the logo is lowered slightly.

For more tips about how to get the most from your embroidered logo see Embroidery News.

Saturday, June 4, 2016

Your Embroidered Logo: Downsize Artwork?

Often we receive artwork that's sized considerably larger than the standard left chest embroidered logo. Then the question is - can the artwork be sized to the appropriate size for embroidery? Possibly.

If the design is simple and doesn't contain elements that vary greatly in size then it may work at a smaller size. But, sometimes the smaller elements become too small to be embroidered. When that happens the smaller elements must be enlarged or eliminated from the design.