Monday, July 6, 2020

Your Embroidered Logo: Work For Hats?

Wondering if your vertically orientated logo will work on hats?

Hat designs work best if they are 4" wide x 2” high. If your design doesn’t fit that space you have some options:

1. Rearrange it so it fits within the area. Many times one element of the design, possibly the image, can be placed next to the text to create a horizontally-orientated design.

2. Resize or eliminate design elements. Enlarge your business name and downsize or eliminate secondary elements. If you eliminate an element such as a web address, consider having it embroidered on the back of the hat.

3. Have one element such as your business name or image embroidered on the left front panel.

4. Use just your business name and you’ll have plenty of space to make it big.

Wednesday, June 24, 2020

Your Embroidered Logo: Logo Colors

Picking logo colors? The colors in your logo say a lot about your business and should appeal to your potential customers.

Are your logo colors bright or subdued? Traditional or unconventional? Is the mix of colors typical or unusual? Do the colors already represent something else?

How do the colors look against different background colors - your website, print media, shirts? Is the color of your business name the most predominant color? Should this color be repeated in your design to help emphasize your business name? If your design contains small text does the color of that text contrast well with the background colors you’ll use?

Can your design be simplified into a single-color design? Does your logo show up well against both light and dark-colored backgrounds? If not, can your colors be “reversed” so they do show up well? Will simplifying the number of colors make it easier to use different colored backgrounds?

Do your colors contain both warm and cool-toned shades? You don’t have to use both warm and cool tones but some people believe doing that gives a design more depth.

Having trouble figuring all this out? Try simplifying your logo to its most basic elements. Does it still work as a good logo? Is it simple, memorable, unique, eye-catching and speak to your customers?


Monday, June 8, 2020

Your Embroidered Logo: Embroidery On the Pocket?

Like the look of a logo embroidered on a pocket?  Want to use that placement for your next order of embroidered shirts?

Unless your logo is very small it probably won’t fit on the pocket. Pocket logos on clothes that have been mass produced are embroidered before the pocket was sewn to the shirt.  This allows the size of the logo to be larger because the embroidery machine isn’t confined by the pocket.  Once a pocket is sewn on a shirt there isn’t as much room to embroider a logo. But, if you really want your logo on the pocket consider using part of your logo such as the image and having a small version of that embroidered on the pocket.

Thursday, June 4, 2020

Your Embroidered Logo: Comparing Hat Designs

You want to purchase embroidered hats. You’re wondering about how to size your front and back designs when you think, why not make your designs the same size as the designs on your favorite hat?

That may work but not all designs are equal in how they are perceived visually. Even if the designs are basically the same shape a design with a single large element may be sized differently than a design with smaller details. Also custom hat designs are limited to 2.25” in height. While your favorite hat might have a 3” design because it was embroidered prior to assembly, your custom design must be smaller. Afraid your design won’t be readable if it's only 2.25” high? Then you need to simplify it or rearrange the different elements within the design so it fits better within the 4” wide x 2.25” cap front area.

Sunday, January 19, 2020

Your Embroidered Logo: Correct Size?

You’re ordering new embroidered shirts. You had a new logo designed and you’ve just received your digital proof. You open the file and your logo looks huge! You know it won’t be that big when embroidered on your shirts but will it be okay? You check the finished measurements but it’s still hard to judge if the size is correct. How do you decide?

If you can print the file at the correct size then that will work. If you have extra time then you can request an embroidered sample. That’s a great option especially if you also want to check the thread colors. But, what if you can’t print your logo at the right size and your time is limited?

Cut out a piece of paper that’s the correct size and general shape of your logo. Then, try to picture the different elements in your design at the correct size. Make sure your business name is readable and any small text isn’t too small to read.