Sunday, August 28, 2016

Your Embroidered Logo: Design

Planning to design your business logo? Need inspiration? Time to pull out your business card? No. Instead google images of well known business logos. Study how different design elements such as the general shape, amount of detail, proportions and number of colors are used. Pay special attention to how the different elements work together to create a single logo. Take note of what you like and what is appropriate for your business and will appeal to your potential customers. Don't copy but use your inspiration to create your own unique, memorable design!

Saturday, August 20, 2016

Your Embroidered Logo: Lettering Check

Looking for an embroiderer?  Pay close attention to how they handle text. Check:

  • Lettering spacing - letters are cleanly spaced and spacing reflects the the artwork
  • Connector threads (single threads between letters) - are barely visible
  • Letter heights - Letter heights are even
  • Outlines - Outline of letters are even and not jagged
  • Thread secure - is secure and bobbin thread (usually white) isn't visible
The quality of an embroidered logo is usually judged by its text.  If your embroidered text looks bad  it will reflect poorly on your business image.

Saturday, August 13, 2016

Your Embroidered Logo: Background Color?

How many colors are in your embroidered logo? Two, three? The typical business logo has one to three thread colors. But WAIT, don't forget the shirt color! Unless you plan to wear white shirts most likely you haven't seen how your logo looks against different background colors.

Its important to think what background color will work best for your logo. Whatever you pick can have a big effect on how your logo is perceived. Pick a highly contrasting color and your embroidered logo will stand out well. Pick a slightly different color and your logo will make a more subtle statement. Pick a color that's similar to a color in your logo (many people do this because they associate that color with their business) and your logo will be hard to read. Its your choice. A subtle look can make a classy statement but when you want to be clearly seen think "high contrast".

Saturday, August 6, 2016

Your Embroidered Logo: Well-Designed?

Your embroidered business logo should be readable, directed to your potential customers, unique and memorable. But, will that alone give it a professional appearance? No.  It must be well-designed. It should be balanced with the primary focus given to your business name. What is a "balanced" logo?  A logo with a unified look with a good division of space, color and shape between the design elements.

When you look at your logo does your business name command primary attention with the secondary elements such as a tag line or image serving a supporting role? Or, does it have an amateurish, unorganized look with incorrectly sized elements in colors that don't work together?

If your logo has a poor appearance analyze it to understand what the problem is. Delete, resize and reposition elements and adjust the colors (don't forget to consider the background color) until you have an embroidered logo that works for your business and gives your embroidered button down shirts a top-quality, professional appearance!