Sunday, February 4, 2018

Your Embroidered Logo: Well-Designed?

Having your business logo designed? Want it to be "well-designed"? Your logo should:

  • Give your business name primary importance
  • Be appropriate for your business
  • Be balanced, unified and easy to read
What does this mean?

Your business name is the most important element in your logo so it should occupy the most space. The font should be readable,  appropriate for your industry and appeal to potential customers. Give extra attention to picking the correct font because the remaining elements in your design should work with this text.

Your logo should represent your type of business and appeal to potential customers. Familiarize yourself with the typical kind of logos used in your industry then develop a unique concept that represents your individual approach to your business.

Consider where your logo will be used.  How will it appear on your web site? Social sites? Custom embroidered polo shirts? Printed material? You design should be flexible so it can adapt to different mediums.

Design your logo around your business name. Make sure your name receives primary focus and then place, size and style secondary elements so they support your business name. The elements in your logo should work together to create a unified appearance that's easy to read and understand.

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