Sunday, November 24, 2013

Your Embroidered Shirts: Add Tag Text?

Your new logo has been designed by a graphic designer.  It looks great and represents your evolving business. You plan to order embroidered shirts for your group.  At the last minute you decide that a tag line should be added. Your embroiderer can do this but is that the best option?

Adding two to three words in a simple block font may work fine but carefully proof your revised artwork before proceeding.  The added text might be the perfect compliment to your logo OR, it may be a misplaced detail that detracts from the strong, clear design you originally had.

Determined to add your text although early attempts don't look right? Ask your graphic designer.  They'll know what fonts, colors, sizing and spacing to use so the text supports your design rather than looking like a last minute addition that detracts from your logo's impact.

Monday, November 11, 2013

Your Embroidered Logo: Need a New Business Logo?

Want to purchase embroidered shirts to help build your business brand? Need a logo for your new business? Consider using just your business name in a distinctive font. Most embroiderers offer the option of using a stock embroidery font at little or no extra cost.  That option is fine for some projects but having your business name embroidered in the right font will give it the unique look of a custom design.

Should you include a tag line, phone number or web address? You may want to add a tag line but that isn't necessary and not doing that will leave more space for your business name. In most cases you'll want to avoid adding a phone number or web address because having too much text can make your design (including the name) harder to read. If you must include extra text consider placing it in a sleeve or upper back design.

How do you find the right font? Your embroiderer may be able to suggest possibilities or you can experiment with different fonts at sites such as Be careful to consider the final size of your design (3" - 3.75" maximum width) for most embroidered designs.  Before making your final decision have your embroiderer review your choice to see if the font will work for embroidery.

Do some fonts work better than others for embroidered left chest designs? YES! Fonts with lots of detail such as small serifs, variable column width, old English-type detail, stencil characters, distressed elements and small closed letter openings (e.g. letters a and e) won't embroider well at a small size.

Fonts have many different characteristics and can say a lot about your business and how you do business. After narrowing your choices take a break and review the possibilities at a later time.  Have other people who are familiar with your business choose their finalist and tell you why they made their choice. Take time picking the right font and you'll have a unique embroidered logo that works for your business!

Wednesday, November 6, 2013

Your Embroidered Logo: Get the Right Fit!

Its time for the yearly inspection from your company's owner. Last November there were some issues including problems with the sizing of the company uniforms. Since you are in charge of uniforming you decided to switch to a different brand of polo shirt.  You chose on the L500 polo for the women, available from XS-4X, and its companion style for men, the K500, available in sizes XS through 6X.  Having a greater range of sizes made outfitting your team much easier. No one had to settle for a shirt that was too large or small so everyone is happy.  Even the tall guys look good because they were able to order this polo in tall sizes. 

Inspection complete! You passed with flying colors! The owner loved the  K500/ L500 polos. Your polos were a hit!