Sunday, November 16, 2014

Your Business Logo: Dark on Dark?

Your business logo is in dark colors. It looked great against a white background in the proof your artist sent.  But, you want to have it embroidered on black shirts. You're thinking that adding a white border around the logo will fix the problem, correct?

Not necessarily! Unlike printing where a thin border can usually be added, often there isn't enough room to add a border to an embroidered design. Also, embroidery often looks and wears best when its not over embellished. What are your options? If you don't want to switch to a light shirt color then adjust your colors so your design can be seen against a dark background. Once you have a "light" and "dark" version for your logo you'll have a much greater color selection when choosing embroidered work polo shirts.

Sunday, November 9, 2014

Your Embroidered Logo: Knit Caps!

What will keep you warm and cozy this winter? The CP90 knit cap is a proven winner! This cold weather classic has a three inch brim to keep you extra warm while giving you plenty of room for your embroidered logo. This favorite comes in eighteen solid colors including "neon yellow" and "purple" and five color block colors including" oxford/black" and "black/red". Advertise your business logo year around with custom embroidered knit caps and beanies!

Monday, October 27, 2014

Your Embroidered Business Logo: Sizing Details

Designing your embroidered business logo for custom embroidered jackets? Wondering how much detail to include? Size it to 3" to 4" wide, giving more width to a design that isn't very "tall". Print and cut out your design, tape it on a jacket and stand three feet away.  Is your logo clear?

If some text is barely readable it should be eliminated or enlarged because it won't be legible when embroidered. Although you may think detail such as your phone number is essential it will be too small to be seen and you'll be wasting valuable space that could be used for the most important element of your logo - your BUSINESS NAME!

Sunday, October 19, 2014

Your Embroidered Logo: Docx Files

Planning to use a docx file as artwork for your embroidered button down shirts? Docx and doc files are word processing files designed to manage text.  These files can look changed or odd when opened on a different computer. Design elements can skew, fonts can be switched and colors can be altered.  When you email an image in a docx file you really have no idea what it will look like when its opened by someone else.

How do you avoid this? Create your logo in an artwork program and save your work in the highest resolution file possible so you'll maintain all the design's information. Unsure which file format can be read by everyone?  Save your design as a jpeg and everyone will be able to read it.

Sunday, October 12, 2014

Your Business Logo: Do "Grabbed Images" Work?

You're looking for a quick quote for custom embroidered long sleeve polo shirts. You need to send artwork but you can't find your logo file.You copy and paste your logo from online and send that to receive a quote. Your embroiderer can use that image right?

Yes and no. The "grabbed" image will work for a quote as long as its readable.  But, most likely a higher resolution image will be needed for the embroidery set-up to accurately see the detail in your logo. If you can only supply a low resolution image then your poor quality artwork can negatively impact the quality of your embroidery set-up.

Saturday, October 4, 2014

Your Embroidered Logo: To Get a Great Logo...

Use a graphic artist who has experience with embroidery. Someone who understands embroidery will know what works and doesn't work so they won't design a logo with elements that don't translate well into embroidery. How can you judge their experience? Ask to samples of their work. Samples should include artwork and the actual embroidered designs. Take the time to find an experienced designer and you'll get custom embroidered long sleeve polo shirts that look GREAT and help promote your business!

Saturday, September 13, 2014

Your Embroidered Logo: Warm Up Your Advertising Team

Need an inexpensive give-away?  Distributing custom embroidered knit caps and beanies will boost your advertising power. Styles range from traditional cuffed knit caps to spaced-dyed beanies. Express your team spirit with vintage stripped "pom" beanies.  Show your individual attitude with dip-dyed slouch beanies. Cable brimmed hats are "cool" while ear-flap beanies give extra warmth. Want your embroidered cap to grab their attention? Choose a bright-colored hat in "neon pink glo" or pick  a "charge green/ graphite/silver" colorblock beanie. Make your style choice, add your embroidered logo and you've got a great way to market your business!

Thursday, September 4, 2014

Your Embroidered Logo: Wondering If...

The white background in your artwork be removed during the embroidery set-up? YES! If your artwork contains areas that should be in white thread tell your embroiderer so they know these areas should be in thread.

The same embroidery set-up can be used for polo shirts and custom embroidered aprons? Yes! If the design isn't too large it can be used for shirts, aprons and possibly hats. Sometimes smaller designs won't work for detailed logos but if you plan to have polos or hats embroidered later then you might want to consider using a smaller design for your embroidered aprons.

Sunday, August 31, 2014

Your Embroidered Logo: Design Tips

Want to order embroidered visors? Unsure how much information can be included? Visors are limited to 1" high x 4.5" wide designs. One line of text works best but you can add a small image next to your text if your text isn't too long. Two lines of text are possible but that will limit the height of the text to less than .5". How can you get the most impact from a text-only design? Choose a memorable font and add thickness to the letters when appropriate.

Need a second embroidered logo added to your polo shirts? Don't want it to compete with your primary logo? Place it on a sleeve. If your main logo is embroidered in the left chest location, have the second logo embroidered on the right sleeve.

Monday, August 11, 2014

Your Embroidered Logo: Did You Know?

The fabric of many new 50/50 polo shirt styles is constructed from up to 5% recycled polyester made from plastic bottles?

Stain-release polos don't have to be expensive?  Budget-friendly stain-release polo shirts are now available.

Not all 100% cotton polos are created equally? Some cottons are very soft while other cottons have performance qualities such as being fade, shrink, wrinkle and pill resistant.

Saturday, July 26, 2014

Plan to purchase custom embroidered polo shirts to advertise your new business?  Have your logo designed but you're unsure what colors to use? Choose a color or color combination that best represents your business and pick a shirt color that contrasts well with your logo colors. Resist the temptation to choose a shirt thats the same color as one of the colors in your logo unless your logo can still be easily seen against that background.

Want a variety of shirt colors? Decide on a "light" and "dark" version of your logo so one of the two versions works well on most shirt colors. Want to keep things really simple? Use a one color logo. "All white" logos are very popular now. Want to make a bigger statement? Use a bright aqua, yellowish green or another bright shade in bold lettering.

Want a different look for one color logos? Use tone-on-tone colors and pick a thread color that's close to the shirt color. This produces a subtle but classy appearance that works with any shirt color!

Tuesday, July 15, 2014

Your Embroidered Logo: Did You Know?

The Embroidery Set-up - one way to tell if a design is well digitized is to see how well it holds up after repeated laundering. A poorly digitized design can look good when first embroidered but look terrible after a few washings.

The Thread's Sheen - embroidery thread has a sheen that makes it look three dimensional. Embroidered designs can't duplicate all the effects seen in printed designs but they do create their own unique look.

Are All Cottons Equal?  No! Some people avoid 100% cotton shirts because they've worn a cheap cotton shirt that felt ruff. If you love cotton and want a soft-feeling.fabric look for a pima, Egyptian or ring-spun cotton.

Sunday, July 13, 2014

Your Embroidered Logo: Trademark Symbols

Should you include the TM or circle R symbol in your embroidered logo if your logo is trademark protected? Its your choice but if it stays it may not look like it did in print.  It must be interpreted for embroidery like the rest of your logo.

What does this mean? Often a TM or circle R must be enlarged to embroider well and be readable. It may look too large on a printed proof but it won't draw as much focus when embroidered because it will consist of thin running stitches that have the same thickness as thread. What if you don't want to enlarge it? You may end up with an unreadable knot because embroidered text can't be downsized as much as printed text.  That option isn't necessarily bad.  It may work if you just want a suggestion of the symbol to let people know its there.

Sometimes the TM or circle R may be moved closer to whatever element of the design its closest too. This allows it to be connected to that element so it doesn't embroider as a separate item. Usually this "connected" location isn't noticed and allows the symbol to be embroidered directly after the other item which helps secure the stitches.

Does the color of the TM or circle R matter? Yes!  When these symbols are a dark thread color they tend to fade into the background while light thread colors are more noticeable. So, if you may decide to remove a symbol rather than have it draw too much attention because or its light color or size.

Unsure whether to keep the TM or circle R? Request to see a proof showing each option so you can pick what you prefer!

Saturday, July 5, 2014

Your Embroidered Logo: Budget-Friendly Polo In Tall Sizes?

Looking for a budget-friendly polo available in tall sizes? Need an unusual color such as purple or gold? The KP55T (tall sizes) and KP55 (regular sizes) are custom embroidered polo shirts that meet your needs! These polos are made from a 50/50 jersey knit fabric - the T-shirt fabric you love, have a stain-release finish and come in 22 colors! Your taller employees will appreciate the fit and you'll love how good everyone looks!

Friday, June 13, 2014

Your Embroidered Logo: All About Hats

Want to purchase Custom Embroidered Hats to advertise your new business? Wondering about what style to get, the size and location of your logo and other details? Read on!

Are some hat styles better for some designs? Yes! If your logo is "tall" choose a hat with a high, structured front profile.  You can use an unconstructed, low profile style but your logo will be less readable.

How big can your logo be? Can it extend from the brim to the top? Hat designs are approximately 4" wide and 2"-2.25" high.  Some machines can embroider 2.5" high designs but the curvature of the hat will negatively impact the quality of the design.

How are full front hat designs embroidered?  Designs taller than 2.5" high are usually embroidered before the hat is assembled. Can bill designs be embroidered? Yes, but they must be embroidered before the hat is sewn together.

Can the sides and back of hats be embroidered? Yes, these locations can be embroidered with a small design or text such as a web URL or tag line.

Uncertain which style is right for you?  Spend time looking at different styles and discuss your needs with your embroiderer. They will know what styles are popular and most likely to work for you.

Sunday, March 23, 2014

Your Embroidered Logo: Budget-Minded Talls?

Looking for a inexpensive tall-sized polo in lime green? Check out the KP55T polo from Port & Company! Its available in twenty-two colors including charcoal, aquatic blue and safety orange!

You'll appreciate the KP55T'S extra length in the sleeves and torso. This stylish polo is made from 5.5-ounce, 50/50 cotton/polyester fabric, has a stain-release finish and coordinates with the KP55 polo and KP55P pocket polo in regular adult sizes.  Don't settle for a shirt that doesn't fit when all you really need is a tall size.

Thursday, March 13, 2014

Your Embroidered Logo: Button Downs Or T's?

You're faced with a decision.Your new logo looks great in print but your embroiderer says it must be simplified for embroidery. You love all the details and shadowing so you wonder if there's another option.  Screen printing is suggested but you'll need to switch from button down to tee shirts.

Button downs or T's - how do you decide?  You want the professional look of button down shirts and don't want to downgrade their appearance by printing them. You also love all the details in your new logo so you don't want to simplify it for embroidery but will tee shirts work?

What should you do? If you need a more professional look choose embroidered button down shirts.  Customers will notice your logo and it will convey a higher value than a printed logo.  Although you may be disappointed that your embroidered logo is missing minor details it still contains the essential information that advertises your business and most likely your customers won't notice the difference!

Sunday, March 2, 2014

Your Embroidered Logo: Need a Unparalleled Performer?

The Sport-Tek ST650 is a sharp-looking, moisture-wicking polo available in fourteen great colors. This tag-free sport shirt is made from 3.8 ounce polyester tricot.  It has a flat-knit collar, open hem sleeves and dyed-to-match rubber buttons.You'll love the look and feel of this budget-friendly polo shirt.

Sunday, February 23, 2014

Your Embroidered Logo: Style Hunt?

Looking for a ladies three quarter sleeve that can be worn untucked? Ask your embroiderer! Many styles include spec information that shows how the item is cut. Your embroiderer can suggest styles that may work for you.

Striving for stripes? Striped clothing is hot and available for 2014.  Just be careful to have your logo embroidered in a thread color that's readable against both stripe colors and large enough to be easily seen unless you want a more subtle look.

Need the cheapest possible white polo? A purple tote bag? A hot pink trucker cap? Your embroiderer will know where to look!

Thursday, February 13, 2014

Your Embroidered Logo: Heat-Up With Knit Caps!

Heat-up your advertising with embroidered knit caps! From the classic cuffed favorite to the Nike reversible knit you love the variety of styles.

Have a passion for pom-poms? A striped pom-pom beanie will boost your style.  Delight in textured space-dyed beanies? Fond for striped fine knit skull caps? Can't resist a cabled earflap? Have your logo embroidered in a bright contrasting color and you'll create a giveaway that will advertise your business!

Sunday, January 19, 2014

Your Embroidered Logo: Missed Opportunities!

Embroidery companies just embroider shirts, right? No way! Branch-out from your usual mode of just ordering embroidered shirts and extend your advertising!

Have you considered embroidered sweaters or polar fleece pullovers for your office team? Embroidered jackets for your delivery personnel? Aprons for your trade show demonstration people?  Embroidered beanies for your next giveaway? Strengthen your business branding by displaying your logo wherever you and your staff goes!

Saturday, January 11, 2014

Your Embroidered Designs: Hook the Right Design!

Need a replacement for your Dad’s well-worn fishing jacket?  Want to duplicate the left chest embroidered design but you don’t have the design and you can’t contact the original embroiderer? What should you do?

The image may be a stock embroidery design. These designs are sold by design companies and are cheaper to purchase than having a design digitized (converted into stitch format) from artwork. How do you know if you have a stock embroidery design?  Show it to an experienced embroiderer. They’ll have a good idea if that’s the case and if you’re lucky they might know which company sells your particular design. But, since there are thousands of designs that probably won’t be the situation.  What next?  Have your embroiderer suggest sites where you might find your design. Although you may not see your exact design you may locate one that is very close and it will look great on that new fishing jacket!

Saturday, January 4, 2014

Promote Your Business: Tips

Designing your embroidered logo?  Give proper attention to the most important word or words in your business name. Avoid the temptation to allow a general or personal name the most emphasis while leaving little space for text that describes what you do.  For example, if your business name is "First Stop Security" make "Security" large enough to be easily read in a left chest-sized logo so everyone understands what type of service you provide.

Need a certain color in your embroidered logo?  If you don't know the PMS number and can't send an example of the color  (a business card may work) then request that different embroidered samples be sent so you.

Need an inexpensive way to promote your food service business? Consider Custom Embroidered Aprons. Aprons are easy to care for, you won't have sizing issues and your logo can be larger than the typical shirt logo!