Friday, September 13, 2019

Your Embroidered Logo: Shirt Colors?

Your logo design is finished! You love it! Now you’re wondering about shirt colors. What colors will work best? Pick shirt colors that contrast well with your logo colors. If your logo contains multiple colors, choose shirts that contrast with your business name. Want a subtle look? Use tone-on-tone colors to create a classy appearance. Still unsure? Have your embroiderer show you proofs of your logo against different background colors.

Friday, September 6, 2019

Your Embroidered Logo: to Difficult For Embroidery?

l’m often amazed by how a digitizer (person to sets up an embroidery design) can use thread to recreate a detailed design within a small area. Is there anything a digitizer can’t do? Well, there are some details in logos that are hard to recreate with thread. Here are some effects that generally don’t work too well when embroidered:

Decorative Fonts -  Fonts with solid, filled strokes are fine but pictorial fonts with lots of detail may be difficult to embroider.

Drop Shadows  - Drop shadows on fonts tend to muddy the readability of the font especially if the lettering is small.

Font outlining - Outlining can look sloppy when every stitch doesn’t line up perfectly with each letter.

Color Gradations -  Gradually changing from one thread color to another takes space.  This technique is best reserved for large embroidered logos such as jacket back designs.

So, what do you do if your printed logo contains one or more of these effects? Simplify. While embroidery can recreate an amazing amount of detail, embroidered designs usually look best when they are kept simple.

Wednesday, September 4, 2019

Your Embroidered Logo: Offcenter Hat Design?

Cool! Embroidered hats with the logo centered on one side. You love the look but will that placement work for you? Its attention-getting but will your logo fit in that space?

Possibly. The area within one side panel is small. If your logo isn’t very wide it may fit (keep in mind it’s limited to 2.25” high) but you don’t want it to extend past either panel seam. If it almost fits try downsizing it slightly. Embroidered designs can only be downsized by 10%-20% if at all so that may not work. Your best option may be to use part of your design - possibly the image or your business name. Once you’ve chosen your small design print it at the correct size, tape it to a hat, stand a few feet away and see how it looks. If its readable and looks good you’ve got your offcenter hat design!

Sunday, September 1, 2019

Your Embroidered Logo: Pocket Placement

What? An embroidered pocket polo without the logo on the pocket? You’ve seen department store pocket polos with a logo embroidered on the pocket. Why can’t your business logo be embroidered on the pocket?

If you need a full-sized embroidered logo then you’ll need more room. Mass produced polos are embroidered before the pocket is sewn on the shirt so it’s easier to have a larger logo on the pocket. Very small logos can be embroidered on a pocket that’s sewn on but most business logos are too large for an embroidery machine to work from the underside of the pocket.

Where should your business logo be located on a pocket polo? Most people have their logo embroidered above the pocket but some prefer the right chest side especially if the shirts may be worn with items extending from the pocket that might cover up the logo.

Saturday, July 6, 2019

Your Embroidered Logo: Logo Evolves...

Starting a business - You have a general idea of what your business will do but you're uncertain about your final direction. You want embroidered shirts but you don’t want a logo that won’t work as your business evolves. What should you do? Have shirts embroidered with just your business name. Make sure your name is easy to read and contrasts well with the shirt color.

Two years later - Your growing business has direction. Its time to create your brand. Spend time considering the style, fonts, image, colors and organization in your logo. Is it understandable, unique, memorable? Does it represent your business? Get honest feedback and revise, revise, revise...

Two years pass - You want to introduce a new product. You develop a small logo to be embroidered on shirt sleeves.

Another year passes - Your embroidered logo could use an update. You change the business font, adjust the spacing so your business name can be enlarged, brighten the thread colors and choose a different shirt color.

Next summer - You want a subtle look. You choose a tone-on-tone thread color for your embroidered logo.

That fall - You want hats embroidered with a small design on the left front panel for a change.

Next year - Should you add employees names to shirts? Get hats for a give-away? Try a new shirt style? The possibilities are endless with custom embroidery!

Monday, July 1, 2019

Your Embroidered Logo: DST Files?

What is a dst file? It’s a file format that many commercial embroidery machines read. It tells an embroidery machine what stitches to embroider. It's also known as a “stitch” or a “Tajima format" file after the Tajima embroidery machines it was developed for.

Can anyone open and look at a dst file? No. You need embroidery software that can open that type of file and an understanding of how to interpret the file. Most brands of embroidery software can open dst files because that format is considered to be the universal format for embroidery machines.

Are all dst files created equally? No. The quality level of the file is only as good as the digitizer who created it.

Do “auto digitized” dst files work? They should embroider but the quality level of the embroidery won’t be as good, the embroiderer may have trouble running the file or the file may run inefficiently.

What are some of the problems found in auto digitized dst files? Auto digitized files often use fill stitches rather than traditional satin stitches to fill in areas which can make the design look flat. Auto digitized designs often don’t have any sense of how the design should progress from the beginning to the end so these designs can take longer to run.

How long does it take to learn how to create a good dst file? It can take two years of concentrated study to begin to create good embroidery files and many years to perfect this artistic skill. For more information read What Is Embroidery Digitizing?

Sunday, June 23, 2019

Your Embroidered Logo: Quality Counts!

Want to have your business logo embroidered? Received a quote from a reputable embroiderer but the price seems high? Thirty-five dollars for the embroidery set-up?

You check the internet and decide to have your embroidery set-up done by a budget digitizer. The cost is $12.00 for your first design. Can you beat that price? You go ahead and have your design digitized. You receive your design and an image of the final product. Looks good! But wait...

You send the digitized file to the embroiderer so you can avoid paying their digitizing fee. But, the embroiderer says they can’t use the file because of quality issues.  The file won’t run properly or look good when its finished.  They don’t even want to attempt it. Should you try another embroiderer? You can. You might find an embroiderer that doesn’t care about quality but is that what you want?

If you want an embroidered design that represents the quality of your business then use an embroiderer who cares about quality!