Sunday, January 19, 2020

Your Embroidered Logo: Correct Size?

You’re ordering new embroidered shirts. You had a new logo designed and you’ve just received your digital proof. You open the file and your logo looks huge! You know it won’t be that big when embroidered on your shirts but will it be okay? You check the finished measurements but it’s still hard to judge if the size is correct. How do you decide?

If you can print the file at the correct size then that will work. If you have extra time then you can request an embroidered sample. That’s a great option especially if you also want to check the thread colors. But, what if you can’t print your logo at the right size and your time is limited?

Cut out a piece of paper that’s the correct size and general shape of your logo. Then, try to picture the different elements in your design at the correct size. Make sure your business name is readable and any small text isn’t too small to read.

Sunday, October 27, 2019

Your Embroidered Logo: Second Logo Placement?

Want to add a second embroidered logo to your embroidered shirts? Wondering where it should be located?

The two most common secondary logo locations are on the right chest side (across from your original logo) or on a sleeve. Placing the second logo on the right front side will give it more visibility but it may detract from the look of your left chest logo. Using a right or left sleeve placement is popular but may not work if your logo has small detail because sleeve logos are limited to a smaller size. Which sleeve is best? Most people prefer the right sleeve because they feel it balances well with the left chest logo but left sleeve placement is also popular.

A third less popular option is to have the secondary logo embroidered on the back of the shirt just below the collar. In this case you may want to make the logo slightly bigger than the left chest logo so it doesn’t look too small against the back of the shirt.

Friday, September 13, 2019

Your Embroidered Logo: Shirt Colors?

Your logo design is finished! You love it! Now you’re wondering about shirt colors. What colors will work best? Pick shirt colors that contrast well with your logo colors. If your logo contains multiple colors, choose shirts that contrast with your business name. Want a subtle look? Use tone-on-tone colors to create a classy appearance. Still unsure? Have your embroiderer show you proofs of your logo against different background colors.

Friday, September 6, 2019

Your Embroidered Logo: to Difficult For Embroidery?

l’m often amazed by how a digitizer (person to sets up an embroidery design) can use thread to recreate a detailed design within a small area. Is there anything a digitizer can’t do? Well, there are some details in logos that are hard to recreate with thread. Here are some effects that generally don’t work too well when embroidered:

Decorative Fonts -  Fonts with solid, filled strokes are fine but pictorial fonts with lots of detail may be difficult to embroider.

Drop Shadows  - Drop shadows on fonts tend to muddy the readability of the font especially if the lettering is small.

Font outlining - Outlining can look sloppy when every stitch doesn’t line up perfectly with each letter.

Color Gradations -  Gradually changing from one thread color to another takes space.  This technique is best reserved for large embroidered logos such as jacket back designs.

So, what do you do if your printed logo contains one or more of these effects? Simplify. While embroidery can recreate an amazing amount of detail, embroidered designs usually look best when they are kept simple.

Wednesday, September 4, 2019

Your Embroidered Logo: Offcenter Hat Design?

Cool! Embroidered hats with the logo centered on one side. You love the look but will that placement work for you? Its attention-getting but will your logo fit in that space?

Possibly. The area within one side panel is small. If your logo isn’t very wide it may fit (keep in mind it’s limited to 2.25” high) but you don’t want it to extend past either panel seam. If it almost fits try downsizing it slightly. Embroidered designs can only be downsized by 10%-20% if at all so that may not work. Your best option may be to use part of your design - possibly the image or your business name. Once you’ve chosen your small design print it at the correct size, tape it to a hat, stand a few feet away and see how it looks. If its readable and looks good you’ve got your offcenter hat design!

Sunday, September 1, 2019

Your Embroidered Logo: Pocket Placement

What? An embroidered pocket polo without the logo on the pocket? You’ve seen department store pocket polos with a logo embroidered on the pocket. Why can’t your business logo be embroidered on the pocket?

If you need a full-sized embroidered logo then you’ll need more room. Mass produced polos are embroidered before the pocket is sewn on the shirt so it’s easier to have a larger logo on the pocket. Very small logos can be embroidered on a pocket that’s sewn on but most business logos are too large for an embroidery machine to work from the underside of the pocket.

Where should your business logo be located on a pocket polo? Most people have their logo embroidered above the pocket but some prefer the right chest side especially if the shirts may be worn with items extending from the pocket that might cover up the logo.

Saturday, July 6, 2019

Your Embroidered Logo: Logo Evolves...

Starting a business - You have a general idea of what your business will do but you're uncertain about your final direction. You want embroidered shirts but you don’t want a logo that won’t work as your business evolves. What should you do? Have shirts embroidered with just your business name. Make sure your name is easy to read and contrasts well with the shirt color.

Two years later - Your growing business has direction. Its time to create your brand. Spend time considering the style, fonts, image, colors and organization in your logo. Is it understandable, unique, memorable? Does it represent your business? Get honest feedback and revise, revise, revise...

Two years pass - You want to introduce a new product. You develop a small logo to be embroidered on shirt sleeves.

Another year passes - Your embroidered logo could use an update. You change the business font, adjust the spacing so your business name can be enlarged, brighten the thread colors and choose a different shirt color.

Next summer - You want a subtle look. You choose a tone-on-tone thread color for your embroidered logo.

That fall - You want hats embroidered with a small design on the left front panel for a change.

Next year - Should you add employees names to shirts? Get hats for a give-away? Try a new shirt style? The possibilities are endless with custom embroidery!