Saturday, March 17, 2018

Your Embroidered Logo: Artwork to Embroidery

You're planning to launch your new business next month. You spent two months working with a graphic designer to develop your logo. Your design is finally finished.  You love it!  You're excited to have custom embroidered long sleeve polo shirts made so you send your artwork to an embroiderer. But, their response is "Your logo must be simplified for embroidery".

WHAT? After two months of work and numerous revisions your newly minted logo won't work for embroidery? Should you try another embroiderer???

You might find an embroiderer who'll embroider your design without any simplifications but will your logo look good? Will the small text that's barely readable in print be too hard to read when embroidered? Will the shadow effect on your text detract from your business name? Will the thin outline surrounding your text look messy when its embroidered?


Saturday, March 10, 2018

Your Embroidered Logo: Don't Forget Long Sleeve Polos!

I'm Pete, a small business owner. Glad to meet you! What's new with my business? I finally ordered custom embroidered long sleeve polo shirts. The short sleeve polo style I've ordered in the past was also available in long sleeves so ordering was easy.

My staff and I used to just wear short sleeve polos. Everyone was comfortable during the summer months but some of us were cold during the winter. I would wear a sweater over my polo but then my logo couldn't be seen. Some employees would add a sweatshirt or cardigan over their polo but once again my logo couldn't be seen. Soooo I finally ordered both short and long sleeve polos. Now my logo is visible, my staff has a uniform look and everyone is comfortable!

Wednesday, March 7, 2018

Your Embroidered Logo: The Tall Guy's Right Fit

Hey, I’m a tall-sized embroidered button down shirt in size LTall.  My guy, Craig, looks great wearing me and he loves how I fit. Together we look confident and professional. What an improvement!

Craig looked terrible before he met me. He used to wear XL sized shirts.  XL shirts were really too big for him but he needed the extra length in the sleeves and torso. Even still, he didn’t look right. He couldn’t stay tucked in and the XL size was too big in his shoulders. So, Craig didn’t look too good and he felt even worse...

But, then Craig met me and I changed his life! Well, that’s a slight exaggeration but Craig definitely looks much better wearing big and tall embroidered button down shirts that fit him.

Sunday, February 25, 2018

Your Embroidered Logo: a Quality Polo

Brad here. I'm an embroidered polo shirt. I have a business logo embroidered on my left chest. My logo looks GREAT! The business name is readable, the colors contrast well and the logo has a unique, memorable design that’s appropriate for Jeff’s business. Jeff has been wearing me, but, I'm beginning to worry. I'm starting to not look so good. My hem is unraveling and I’ve lost my original shape...

I was an inexpensive polo shirt. Jeff thought he got a good deal when he purchased me. But, I'm not a quality shirt and now I'm starting to show it. Lately Jeff doesn’t wear me as much as he used too. Now I spend more time hanging in his closet...

Jeff has new custom embroidered logo sleeve polo shirts. He invested in better quality shirts. He wanted to wear a style that reflects the quality service that he provides to his customers. I miss Jeff but I have to admit - the new shirts look GOOD!

Sunday, February 18, 2018

Your Embroidered Logo: The Versatile Turtleneck!

Terry here. I’m living the life. I get the summers off!  But, when the colder months come I go to work. I’m a custom embroidered turtleneck shirt. My owner's business logo is embroidered on my collar. Pete (my guy) wears me all the time - alone and under his favorite hoodie, cozy polar fleece jacket and even his puffy vest.  He loves wearing me because I help keep him warm while he maintains a professional look. We go everywhere together! We advertise Pete’s business wherever we GO!

Sunday, February 11, 2018

Your Embroidered Logo: Sweaters, Cardigans?

Add polish to your winter wardrobe.  Wear custom embroidered sweaters and cardigans. Sweaters and cardigans can be worn with different outfits so you can easily vary your look. Women can choose from pullover, button-down and open front styles.  Pullover styles can be paired with open front and button down sweaters. Men can pick from pullover, 1/2 zip or button down sweaters. Keep COZY this winter wearing sweaters and cardigans embroidered with your business logo!

Sunday, February 4, 2018

Your Embroidered Logo: Well-Designed?

Having your business logo designed? Want it to be "well-designed"? Your logo should:

  • Give your business name primary importance
  • Be appropriate for your business
  • Be balanced, unified and easy to read
What does this mean?

Your business name is the most important element in your logo so it should occupy the most space. The font should be readable,  appropriate for your industry and appeal to potential customers. Give extra attention to picking the correct font because the remaining elements in your design should work with this text.

Your logo should represent your type of business and appeal to potential customers. Familiarize yourself with the typical kind of logos used in your industry then develop a unique concept that represents your individual approach to your business.

Consider where your logo will be used.  How will it appear on your web site? Social sites? Custom embroidered polo shirts? Printed material? You design should be flexible so it can adapt to different mediums.

Design your logo around your business name. Make sure your name receives primary focus and then place, size and style secondary elements so they support your business name. The elements in your logo should work together to create a unified appearance that's easy to read and understand.