Saturday, February 18, 2017

Your Embroidered Logo: Artwork File to Embroidery File

You're ready to order embroidered long sleeve polos for your crew. You have an artwork file for your business logo but you don't know if it will work for an embroidered logo. How is that determined? How does your artwork become translated into stitches embroidered on shirts?

Once your artwork is received by your embroiderer:
Its correctly sized for a left chest logo (2.5" - 4" wide depending on the design).
The resolution is checked to see if its clear enough to see the detail in the design. 
Adjustments are made if necessary. Changes can include eliminating small text or dividing small text into two lines so the font size can be increased. 
Your artwork file is used as a template to create a stitch file.  Stitches in different types, lengths and directions are assigned to the elements in your design.
Your digitized file (your artwork translated into stitches) is saved into an embroidery software format (so file edits can be made if necessary), an embroidery machine file and a digital proof file (often a jpeg or pdf) are also created. The proof file is sent to you.
Once you approve your digital proof then your order is scheduled to be run on an embroidery machine.

Need changes? The embroidery software file is modified and a new digital proof is created.  Once you approve your embroidery proof a new machine file is created and your custom embroidered long sleeve polo shirts are scheduled to be embroidered.

Monday, February 13, 2017

Your Embroidered Logo: Production Process

Wondering why it takes a few days to receive your custom embroidered pocket polo shirts? You can order and receive a plain shirt from Amazon in 1-3 days but that isn't a custom item.  What process is involved in producing custom embroidered shirts?

Your pocket polos are ordered and received - Most embroiderers order garments from their apparel supplier on a per-order basis.  Most items are received in 1-2 days but delays can occur.

Your artwork is translated into a stitch file - A digitizer uses your artwork to create a stitch file. A digital proof is also created and sent to you for your approval.  This process usually takes 1-2 days but it can take longer if edits are required.

Embroidery machine time - Machine time is scheduled once your garments are in stock and you've approved your embroidery set-up.  An embroidery machine is prepped with the correct thread colors and stitch file information. Your shirts are embroidered.

Shirts are trimmed - Your shirts are trimmed, steamed and folded.  They are organized by style, size and color.

Shirts are prepped for shipping - Your shirts are counted and packed.  Your shipping label is prepared and tracking information is emailed to you. Your order is shipped.

Yes, ordering custom embroidered pocket polo shirts takes extra time.  But, once you wear your shirts you can maintain a professional uniform appearance while advertising your business!

Saturday, January 7, 2017

Your Embroidered Logo: Use Stock Designs?

You decided to use a stock embroidered design for your business logo when you started your business. Using a stock design provided a quick, inexpensive way to create a logo so you could wear embroidered shirts and present a professional image.

Your first shirts worked out great for a couple of years but now its time for new shirts.  You try calling your embroiderer but...oh realize they're no longer in business!  What happens now? Can another embroiderer use an existing shirt to recreate your logo?

Maybe. If you really like your current design then you can locate the design online, purchase it and have your new embroiderer add text to it. But, is that your best option?

Stock embroidery designs are great.  Many are beautifully designed and can provide an inexpensive option for a business logo.  But, can a stock design be unique, memorable and represent your business? Can it speak for your business and how you do business?

While the intricate detail in stock designs can make them appealing this detail can take up extra room and distract from your business name. The image usually demands most of the attention unlike a business logo where your business name should have the primary focus.

While it takes extra time and thought to have your own logo created, its a great investment in your business. Work carefully with a skilled graphic designer to create a logo that appeals to your customers, says what you do, is simple, memorable and unique and you'll create a great logo that works for you!

Sunday, January 1, 2017

Your Embroidered Logo: Most Common Questions Answered!

Q: Can you remove the white background in my artwork when setting up my logo for embroidery?

A: Yes, the white background can be removed. If there are white design elements that should be embroidered in white thread let your embroiderer know about these items.

Q: Can the colors in my embroidered logo be different than in my artwork?

A: Yes, you can change the colors but you should see a proof with the new colors before having your logo embroidered.

Q: Will my logo work for baseball caps?

A; Possibly. Cap designs are limited to 2.25" high x 4" wide. If your logo meets those size requirements then your design will work for caps. But, your set-up may need to be redone so it works well for caps.

Q: Can a photo be used as artwork to create my embroidery set-up?

A: Possibly.  If your design is simple and the photograph is clear then it might work.  But, if your logo is detailed, the photo isn't clear or the image is distorted you may need to have artwork created before continuing with your embroidery set-up.

Q: How can I make sure the correct thread colors will be used for my embroidered logo?

A; If you provide PMS colors for your logo then your thread colors will match as closely as possible. If you are still unsure you can request to see an embroidered sample before continuing with production.

Q: What is the most common mistake people make when ordering embroidered shirts?

A; People choose a shirt color that's the same or very similar to a color in their logo then their logo doesn't contrast well against their shirt color.

Sunday, October 30, 2016

Your Embroidered Logo: Will a Picture Work?

Your former embroiderer retired and you"re unable to obtain your existing embroidery machine file. You want to order shirts from a new embroiderer but, you don't have a digital file of your logo because your original embroiderer created your logo without using artwork.  Wondering if a photograph of your existing shirts will work?

Possibly. If your design is very simple (just text for example) and you can take a clear picture from directly above then a photograph might serve as a template for your embroidery set-up. But, if your design is more detailed and your image is unclear or distorted then it may not work for your set-up. In that case it might be better to have artwork created from a photograph.  Then you can spend time carefully proofing and revising your artwork before continuing with your embroidery set-up.

Saturday, October 15, 2016

Your Embroidered Logo: Advertise Wherever You Go!

Running errands? Don't forget to wear your sweatshirt embroidered with your business logo. Stopping at the grocery store? Bring your grocery bags printed with your logo. Going to the football game? You'll need your embroidered beanie and fleece blanket. Catching a soccer match? Wear your embroidered polar fleece jacket. Don't miss an opportunity to advertise your business wherever you go!

Sunday, October 9, 2016

Your Embroidered Logo: Design Your Business Logo

Designing your own business logo? Keep it simple, unique, memorable and appropriate for your business. Here are some tips:

  • Need inspiration?  View logo images online.  Don't copy anything but note how well-known logos are constructed, how much detail they contain and why certain logos catch your attention. 
  • Design your logo at the correct size for an embroidered left chest logo. Work within a 2.5" - 4" wide / high space and you'll be less likely to create a logo with too many details, incorrect proportions and text that's too small. Many people make the mistake of designing on a larger scale and when their logo is downsized they realize they've included too much information and some of the text is too small.
  • Pick a font for your business name that works for an embroidered logo. Avoid fonts with narrow columns or cut-out areas.Want to make a bold statement? Pick a bold font. A refined impression? Choose a readable script. High tech? Pick a modern-looking font. Unless your business name is short you'll want it to extend the full length of your logo width (2.5" - 4" wide). Have tag line text? Choose a simple font such as a block that works with your business name font.
  • View your logo against other background colors in addition to white before finalizing your logo colors unless you plan to only wear white shirts.
  • Design your logo, print it to scale, tape it on to a shirt and stand three feet away.  Is it readable? Does it appeal to your customers? Does it represent your type of business and how you do business?

Make changes, put your logo aside for a few days then review it again.  Get additional opinions from people who will provide an honest answer.