Saturday, July 22, 2017

Your Embroidered Logo: Add Text?

It's your companies' 25th anniversary. You're having a big celebration and your boss wants you to order custom embroidered polo shirts to distribute. You have an existing logo but she wants to add "25th Anniversary" and the date. Is that possible?

It depends on the size of your existing logo. Left chest logos are usually 2.5" - 4" wide. If your logo already occupies most of this space then you won't be able to add more text. Most likely you can't decrease the size of your logo to gain extra room because that would make it unreadable. What are your options?

You can have a new logo designed for your anniversary celebration. If your current logo is outdated this may be a good choice if you have plenty of time. But, designing a logo can be a lengthy process so that may not work for you. Another option is to add just text in another location. This text can be embroidered on the right chest, a sleeve or possibly on the collar. You'll pay slightly more per shirt for the additional embroidery location but you should get your embroidered shirts quickly.

Sunday, July 16, 2017

Your Embroidered Logo: A Shirt For Everyone?

Need to order custom embroidered polo shirts for your group? Jarred wants a tall size, Kaitlin prefers a 3/4 length sleeve, Jim needs a pocket, Jessica loves a shirt that can be worn untucked....

Is there a style that will work for everyone? Ask your embroiderer for suggestions.  Many apparel vendors offer their most popular shirts in a variety of companion styles so you should be able to accommodate everyone.  If one of these shirts doesn't work then consider using different styles for the men and women or offering an additional button down shirt option so everyone is comfortable.

Thursday, June 29, 2017

Your Embroidered Logo: Best Print Type?

Need another option in addition to custom embroidered polo shirts for the summer?  Want to order T's with a multi-color design? Wondering which decoration method is best?  Screen printing, direct garment printing, heat transfer?

First, how many shirts do you need? If its a small quantity then direct garment printing or a heat transfer print may be your best option especially if there are multiple colors in your design. If your design has 2-3 colors, screen printing may be an option if you can find a printer who will print a small quantity.

If you need a large quantity and your design has only a few colors then screen printing may be your best option. But, if your design has lots of colors or color gradations then four-color process may be the most cost effective.

What if the shirts are white and made from 100% polyester? Sublimation printing can be considered.  What if you really like the look of embroidery? Embroidery will work if its a left chest sized design but a larger design will have too many stitches to be supported by T-shirt fabric.

Sunday, June 11, 2017

Your Embroidered Logo: Larger Hat Design?

Wish your embroidered hat design looked bigger? Its 2.25" high but not as wide.  Your embroiderer says it can't be any larger so it doesn't occupy much space on the front of the hat.  Can you make it look better?

Hat designs look best when they are approximately 2" high and 4" wide. This area covers the space on the front of a hat. If your hat design is vertically orientated its size is limited by the 2.25" height restriction for hats.

What can you do? Consider editing the design so it has a horizontal orientation.  This may involve rearranging and /or adjusting the spacing and sizing of different design elements. Or, simplify the design and focus on one element so it doesn't look too detailed and center it on one of the front panels rather then in the center of the cap.

Wednesday, May 24, 2017

Your Embroidered Logo: Embroidery or Screen Printing?

You need to order a large quantity of polo shirts with a left chest design.  Should the polos be embroidered or screen printed?

Most polo shirts are embroidered because screen printing is a more casual look that can downgrade the appearance of a nice polo shirt. But, you have a limited budget so you must consider both methods. Screen printing a large quantity of shirts is usually cheaper but you must use a shirt style with a tight weave to obtain a clean print. A jersey knit fabric (looks like T-shirt material) will most likely be the cheapest option but if you want a shirt with a more athletic look and performance features then you can choose a slightly more expensive 100% polyester polo. Screen printing can recreate design features like drop shadows, outlining and small text better than embroidery but the sheen of embroidery thread can give an embroidered design its own unique appeal.

But, if your design has multiple colors and you prefer the look of embroidery then you may want to have your shirts embroidered.  Most likely you'll avoid any set-up fees because of the large quantity, you won't be charged for multiple design colors and you can use any polo shirt style.

Sunday, March 12, 2017

Your Embroidered Logo: Best Decoration Method con't

Lets say you want to purchase twenty-five sweatshirts to give away to good customers. You want a small design on the front and a large design on the back. What are your options?

Sweatshirts can either be embroidered or screen printed. Printing will create a more casual look. Embroidery will work fine for a small front design but may be expensive for a large back design especially if you need a custom set-up. But, if you're okay with using stock embroidery text that will lower the cost.

You decide you want a more athletic appearance so screen printing may be a better choice as long as you don't have many colors in your design. If you have multiple colors you should consider direct-to-garment printing especially since the total number of garments (25) is small. But, you decide to limit your cost and have a two-color front and a one-color back design so screen printing seems like a good option.

Sunday, March 5, 2017

Your Embroidered Logo: Best Decoration Method?

Need a large design on the back of a few sweatshirts? A large quantity of polos with a left chest design? A multi-color print on T's? Wondering what type of decoration is best for your job?

Decorating methods range from traditional embroidery to newer methods like direct-to-garment printing and sublimation.  How do you decide which method will produce the look you want at the most cost effective price? Define your artwork, the type and quantity of the apparel and who will be wearing it.

Artwork - What size is it? Left chest sized, full back or in between? How many colors? Will there be more than one design per garment? The amount of detail may determine the size of the design.  If you want to include lots of information like your location, phone number and web address you'll need a back-sized design.

Apparel - What type of garment will be decorated?  T's, polos, button down shirts? Who will wear the items? Where will the garments be worn? What is the desired "look"? Casual, formal, athletic, hi-tech? What is your budget? What are your options?

To be continued...