Friday, March 3, 2023

Your Embroidered Logo: Sizing

Trying to determine the best size for your embroidered business logo so it's readable without being too large? Most left chest logos are sized between 2.5” wide to 4” wide depending on the amount of detail in the design. How can you choose the prefect size for your embroidered logo? Here are some considerations:

  • Does your logo contain small text? If so then it must be sized so it embroiders well and is readable. But, sometimes that isn’t possible because the logo would be too large. Then small text must be enlarged, divided into two lines or eliminated so the overall size of the design looks good.
  • Does your logo cover most of the area it occupies or is there plenty of negative space where fabric shows through? If the logo covers the area then it will require a lot of stitches so the smaller it is, the less “stitch intensive” and embroidery friendly it will be.
  • What type of group does the logo represent? Some groups prefer a smaller, subtle look while others want their business name to be big and bold.
  • What sized garments will be embroidered?  A logo that is sized 2.5” wide will be fine for women’s shirts in small sizes but look too small on men’s 2X sized jackets.
  • What is the overall shape of the design?  A vertically-orientated design can be sized a bit larger than a horizontally-shaped logo while a circular design may need to be sized down because circles tend to look bigger than they are.
Still uncertain? If you can’t print your logo at a certain size, cut out a piece of paper that is correctly sized and tape it on a garment and try to picture how your logo will look from a distance.