Saturday, January 7, 2017

Your Embroidered Logo: Use Stock Designs?

You decided to use a stock embroidered design for your business logo when you started your business. Using a stock design provided a quick, inexpensive way to create a logo so you could wear embroidered shirts and present a professional image.

Your first shirts worked out great for a couple of years but now its time for new shirts.  You try calling your embroiderer but...oh realize they're no longer in business!  What happens now? Can another embroiderer use an existing shirt to recreate your logo?

Maybe. If you really like your current design then you can locate the design online, purchase it and have your new embroiderer add text to it. But, is that your best option?

Stock embroidery designs are great.  Many are beautifully designed and can provide an inexpensive option for a business logo.  But, can a stock design be unique, memorable and represent your business? Can it speak for your business and how you do business?

While the intricate detail in stock designs can make them appealing this detail can take up extra room and distract from your business name. The image usually demands most of the attention unlike a business logo where your business name should have the primary focus.

While it takes extra time and thought to have your own logo created, its a great investment in your business. Work carefully with a skilled graphic designer to create a logo that appeals to your customers, says what you do, is simple, memorable and unique and you'll create a great logo that works for you!

Sunday, January 1, 2017

Your Embroidered Logo: Most Common Questions Answered!

Q: Can you remove the white background in my artwork when setting up my logo for embroidery?

A: Yes, the white background can be removed. If there are white design elements that should be embroidered in white thread let your embroiderer know about these items.

Q: Can the colors in my embroidered logo be different than in my artwork?

A: Yes, you can change the colors but you should see a proof with the new colors before having your logo embroidered.

Q: Will my logo work for baseball caps?

A; Possibly. Cap designs are limited to 2.25" high x 4" wide. If your logo meets those size requirements then your design will work for caps. But, your set-up may need to be redone so it works well for caps.

Q: Can a photo be used as artwork to create my embroidery set-up?

A: Possibly.  If your design is simple and the photograph is clear then it might work.  But, if your logo is detailed, the photo isn't clear or the image is distorted you may need to have artwork created before continuing with your embroidery set-up.

Q: How can I make sure the correct thread colors will be used for my embroidered logo?

A; If you provide PMS colors for your logo then your thread colors will match as closely as possible. If you are still unsure you can request to see an embroidered sample before continuing with production.

Q: What is the most common mistake people make when ordering embroidered shirts?

A; People choose a shirt color that's the same or very similar to a color in their logo then their logo doesn't contrast well against their shirt color.