Sunday, February 24, 2013

Your Embroidered Logo: The Perfect 100% Cotton Polo?

Looking for a good cotton polo that doesn't shrink or fade? Shirts containing cotton fibers are subject to shrinkage over time even if the fabric is preshrunk or shrink-resistant. To lessen shrinkage avoid hot dryers and over drying. Cotton that has been dyed a darker color is more likely to fade over time so switching to a lighter colored shirt will help make fading less noticeable.  When choosing a shirt consider a style that offers performance features such as anti-shrink and anti-fade. While you are aren't limited to high-end styles, you should avoid budget priced shirts to obtain a good quality shirt.

If you haven't tried one of the new 100% polyester performance shirts you may discover your new best shirt.  In addition to being anti-shrink and anti-fade, these styles will keep you comfortable in hot weather with their moisture-wicking capabilities. Finally, don't forget polos made from bamboo.  In addition to their wicking capabilities, these shirts will help keep you warm when its cold, are UV resistant, anti-microbial, easy to care for and made from an earth-sustainable product. You might need to spend a bit a bit more for a shirt with the qualities you want but there are lots of great polos that will meet your needs and earn the part of your new favorite shirt!

Saturday, February 16, 2013

Your Embroidered Logo: Tradeshow Impact!

Need shirts for a trade show?  Stand out wearing bright shirts embroidered in a one-color logo in a contrasting color. Try cactus green shirts embroidered with orange. Or, how about aqua shirts embroidered in a light teal? Don't forget sleeve and back designs for more visibility. Shirts with contrasting logo colors in different locations such as maize yellow shirts embroidered with warm purple in the front and back and bright blue on the sleeves will create additional impact!

Saturday, February 9, 2013

Your Embroidered Logo: Reality Check

Is your custom embroidered logo working for you? It should represent your business and appeal to your customers. 
  • Is it readable or does it include too much small text or unnecessary images? 
  • Is it appropriate for your business or does it convey the wrong message? 
  • Is it unique or does it remind viewers of a better known logo?
  • Is it memorable or indistinct?
Is your logo working for you? If not, its time for an update!

Tuesday, February 5, 2013

Your Embroidered Logo: Colors?

Choosing logo colors? Top priority is to make sure your colors support your business brand and appeal to your customers.  Also remember what forms your logo will appear in - web page, letterhead, social media, email signature... You'll want to be sure your logo (or a simplified version) works in each medium.

So, what about embroidered apparel? Are there special considerations? A common issue involves choosing a shirt color.  Since artwork is usually presented against a white background most logo colors work on white shirts unless reverse colors are intended (white logo on black shirts for example).  But, what if you want another shirt color such as light green or medium blue?  You may discover that your colors must be adjusted to read well against the new background.

What about choosing a shirt that is your primary business color such as the same color as your business name?  That works as long as the text is surrounded by another color so its still readable.

What's your best option? Pick a shirt color that contrasts well with your logo colors and allow a little flexibility so your logo colors can be changed slightly to accommodate the background. Then your logo will do its job and advertise your business!