Embroidered Logo: Use Small Text?

Have small text in your logo? Don't want to eliminate it from your embroidered logo? What are your options? If you don't want to remove small text consider these possibilities:

• Enlarge the text


• Change to a more readable font such as a block


• Change to a thread color that contrasts well against the background


• Simplify the text


• Divide text between two lines

What if the text just won't fit? Consider having it embroidered in another location such as the sleeve or below the collar.

Embroidered Logo: Size It Right!

You are in charge of ordering embroidered button down shirts for XYZ business. You'll need to approve a digital proof. How can you be sure your logo is sized correctly? Your best bet is to pick an experienced embroiderer because they'll know what size will work. What are the considerations when sizing a logo?

First, the overall size of a heart logo (small front logo) is 3.25" - 3.75" wide and/or tall. Sometimes if a logo is horizontally orientated and not very tall, 4" wide works better. Generally speaking, you'll want to preserve the correct proportions in your design but what happens with tag line text that is too small to read after your logo is sized to 4" wide? You can either increase the size of the text so it is proportionally larger, split the tag line into two lines or eliminate it.

Another common diliema is how wide should a "tall" logo be? In this case, you're usually better if your design isn't too wide so the overall size isn't too big. What if all your text can't be clearly read? This may indicate the need to eliminate at least one of the elements so the remaining items can be enlarged or given more surronding space. Finally, what is the proper "reading" distance for an embroidered logo? Three feet!

Logo Embroidery Explained

What is LT? "LT" indicates size "large tall". A size LT polo shirt is sized like a L with an additional 2" - 3" inches length in the sleeves and torso.



Youth Sized Logos: Can an embroidered logo be decreased in size to accommodate toddler and youth-sized shirts? Most logos can be decreased by 10% to 20% for toddler and youth sizes.



Replace Design? Can a design embroidered on a jacket be replaced with a new design? Usually not. Although it may be possible to remove the unwanted stitches often the material will be somewhat damaged by the remaining needle holes.

Promote Your Business: Logo Embroidery Explained

Pique Polos: As you search through garment catalogues looking for the perfect polo for your embroidered logo you'll see the word "pique". What does that mean? Pique refers to the type of fabric used in the shirt. Unlike jersey knit fabric which is a flat-looking, T-shirt-like fabric, pique is a textured, looser weave that is commonly used for polo shirts. For many years pique polos were considered the preferred polo although the newer moisture-wicking performance polos are becoming increasingly popular.


Add Text? You have polos embroidered with your business logo but you've recently decided to add a tag line. Can your new tag line be added to your embroidered logo? Text can be added to an embroidered logo but its hard to get the right placement so its looks correct. Also, your original logo was sized for a small chest logo and adding more text may make your logo too large. Another option is to have one of the sleeves embroidered with your tag line. This way your text can be added without disrupting your original logo.

Embroidered Logos: Include Phone?

Deciding whether to include your phone number in your embroidered logo? Don't!

Many new businesses want to include their phone number in their embroidered logo so local customers can contact them. But, heart-sized embroidered logos are too small for this type of detail. Most people don't see chest logos long enough to remember a phone number while the additional text occupies valuable space that could be used for your business name.

Instead of promoting your business adding your number will most likely make your name less readable while giving the impression that your business is "just starting". Is that what you want? Still unsure? Picture the big name logos - Coca Cola, Frito Lay, Sony... Do these logos contain a phone number?

Embroidered Logo Update?

Embroidered Logo Update: Does your embroidered logo need a makeover? Is it memorable, distinctive and appropriate for your business? Does it cater to who you market too? Does it represent your business and how you do business? Most important, is your business name readable?


Logo Overload? Don't include too much text in your embroidered logo. Your business name, a simple image and possibly a short tag line work best. Resist the temptation to include extra text like your phone number. It will be too much to read at a glance and most likely your primary text will be made smaller to make space for the additional text.

Your Embroidered Logo: Get the Gold!

Have gold in your logo? Having a unique, memorable logo will go a long way toward branding your business. But, in this case I'm referring to the color "gold". If you do have gold in your embroidered logo, do you have trouble getting the right shade of gold? Is it too light, too dark, too yellow?

If so you're in good company. Gold is one of the most popular shades used in business logos but getting the correct shade of gold thread in your embroidered logo can be difficult. It may look okay in your digital proof but not in person. How can you obtain the right "gold"? Request embroidered samples that show different shades of gold. Then you can pick the shade that looks best to you!

Business Branding Tips: Business Name Font

Using your business name in a block font just below your embroidered logo doesn't say much about your business other than the fact that you provide a basic service. But, choosing a particular font in the right size, thickness, spacing and placement describes more about your individual business and the unique services you provide. Even though you may not be involved in a "creative" business, if you don't distinguish yourself from your competitors how will you effectively compete against them?

The choice is yours. The logo on your embroidered shirts will be seen wherever you go. With it you have the chance to gain the interest and possibly the business of new customers. Do you think a logo that is unique and memorable is more likely to help you acquire new business?

So, pass on the unedited clipart images and the basic block font. Instead, spend time thinking about how you can develop a unique presence that identifies your business and how you serve your customers!

Embroidered Logo Boost!

How can you make your custom embroidered hats logo stand out? Choose a hat style that has a contrasting brim or sandwich (edge of the brim) that is the same color as a color in your logo and watch your embroidered logo POP!

Uneven Text?

You’re viewing an embroidery file that your embroiderer emailed. It contains the embroidery set-up for your Custom Embroidered Polo Shirts. When looking closely at the text and you notice that it looks uneven and some letters are taller than others. Will your text embroider unevenly? Most likely not. When setting up embroidery the digitizer must accommodate for the push and pull of embroidery by adjusting the length of letters and other elements in an embroidered logo. Depending on the shape of the letter, some letters must be lengthened to compensate for this so they will be even when embroidered.

Easy Changes

Generally speaking, you don’t want to drastically change your embroidered logo colors because your “colors” are part of your branded image. But, you can make slight changes to get more versatility from your logo. For example, if your logo has lots of colors, often you can change the color of the embroidered shirt if you make sure your business name can be clearly seen on the new shirt color. If your business name is usually in navy thread but you want to wear a navy colored shirt consider using a contrasting color, such as white, that is in your logo. If you choose a color that isn’t already in your logo then you’re introducing a new color but if you stick with a color that is already in your logo then you haven’t changed the basic look of your logo.

Can My Logo Resized For A Jacket Back Design?

If your embroidered logo is a small design (4 x 4” or less) it can’t be resized for a jacket back design. Digitized embroidery designs can only be resized 10 -20% if at all. Different stitch types are used to embroider larger designs. If you want a jacket back design, you’ll need to have your logo digitized for that size. This can be costly but you’ll have great jacket!

Can Text Be Added To My Embroidered Logo?

Sometimes people ask me if they can add a phone number or web address to their left chest embroidered logo. The answer? It depends on the available space in your logo. The traditional left chest logo is approximately 3.5 x 3.5” depending on the general shape of the design. If your business name is short you might be able to add a brief tag line but often there isn’t enough room for additional text without diminishing the size of your business name. Your logo is valuable real estate! Why risk lessening the impact of your logo by decreasing the size of your business name? If you must include a phone number or a web address save these for the back of a hat or a woven shirt. Potential customers are more likely to jot down a phone number if they can do it inconspicuously. Keep the focus on your business name!