Business Branding Tips: Business Name Font

Using your business name in a block font just below your embroidered logo doesn't say much about your business other than the fact that you provide a basic service. But, choosing a particular font in the right size, thickness, spacing and placement describes more about your individual business and the unique services you provide. Even though you may not be involved in a "creative" business, if you don't distinguish yourself from your competitors how will you effectively compete against them?

The choice is yours. The logo on your embroidered shirts will be seen wherever you go. With it you have the chance to gain the interest and possibly the business of new customers. Do you think a logo that is unique and memorable is more likely to help you acquire new business?

So, pass on the unedited clipart images and the basic block font. Instead, spend time thinking about how you can develop a unique presence that identifies your business and how you serve your customers!

Embroidered Business Apparel: Need a Color Change?

Tired of wearing the same navy/black/red embroidered shirts every day? Swap colors and breath new life into your corporate apparel. If your shirts are white and your logo is embroidered in red and black thread try red shirts with a white and black embroidery or black shirts with white and red embroidery. You get the idea...


Ready for a bolder change? Instead of staying in your usual color family, use an updated, "greener" pallet. Choose a polo in a new shade of green such as spring green or green oasis and have your business logo embroidered in shades of gold, burnt orange, royal and (you fill in the blank) to create a totally new impression. You'll refresh your image while your logo will have more impact with its bright, new appearance!

Embroidery: Finalize Your Order

Once you have a good idea of how your embroidered shirts will look its time to find an embroiderer. Look for someone who will answer your questions, has reasonable pricing and will provide quality work. If you need your shirts for an upcoming event, ask upfront if your deadline can be met.

After you've chosen an embroiderer, verify that they will supply you with an embroidery set-up proof before your shirts are embroidered. Although many embroiderers prefer to email the embroidery set-up, if you have any questions about the quality of the embroidery, readability of the design or the thread colors request an embroidered sample before your order is embroidered.

Embroidered Shirt Color

Lets say the colors in your logo are green, blue and black. You can change the black to white so it will be readable on black embroidered shirts but white thread might not have the same visual effect. To avoid possible problems have your logo set-up on a light and a dark background. Consider the shirt color to be one of the colors in a design that alternates with another color in your logo if that color is used as the shirt color. For example, your logo colors are red, black and yellow embroidered on white shirts. If you want yellow shirts substitute white thread for yellow in your logo and you maintain your colors. Always proof your logo colors against the shirt color before your shirts are embroidered and you won't have any surprises.

Order Shirts For Your Franchise

Before deciding whether you want to order your own embroidered shirts you need to obtain permission to reproduce the franchise logo. Without this you risk facing copyright infringement issues in the future. Once you've received permission, ask for an artwork file and PMS (Pantone Matching System) color information. You should also inquire about how the logo is to be used. For example, must it in a specific location and have a specific size? Can information be added to the logo such as your name, location or phone number?

coming...set-up fees

Order Shirts From A Franchise?

You’ve decided to order embroidered shirts for your new franchise business. Do you need to purchase shirts from the franchise company? Most franchise companies sell decorated apparel but the cost per shirt is often more then you’d like to pay for a shirt, especially when you’re starting a new business. But, if you order shirts on your own you may pay set-up fees. What’s best?