Sunday, April 3, 2011

Businesses: Need a Budget-Friendly Polo?

Need a budget-friendly polo that suits everyones needs? The silk touch K500 polo is a versatile, cost-minded sport shirt that looks great, is comfortable and wears well. Why is this a popular polo choice for businesses? Its available in toddler through adult sizes, including tall and extended sizes up to 10X, it has different style options including long sleeves, pockets, long sleeves with pockets, sleeveless and 3/4 length sleeves for ladies and it comes in thirty-two colors. Need a polo that color-coordinates with a button down shirt? No problem, the K500 coordinates with the S608/L608 (long sleeve) and S508/L508 (short sleeve) oxford style shirts for men and women so your group can maintain a uniform appearance!

Sunday, March 20, 2011

Embroidered Logo Tips:

Need coordinating styles? Sport shirts with and without pockets? Golf shirts that coordinate with long sleeve button down shirts? A fleece style available in youth through adult 4X? Baseball caps that match polo shirts? Ask your embroiderer! They'll direct you to styles that satisfy your needs.


Want a particular text style for your custom embroidered hats but don't want to pay more for the set-up? Show your embroider what you need and most likely they'll have a similar font in their stock collection.


Tag line text too small for your embroidered logo? Must you eliminate it? Removing small text is often the best option because it allows more room for other elements to be enlarged. But, if you really need your tag line consider:
  • enlarging small text - often proportions of different elements must be adjusted for embroidered logos
  • dividing text into two lines - allows you to increase font size
  • changing the font - choose a more readable font such as a san serif font
  • changing the text color - changing to a thread color that contrasts well against the background will improve readability
Have questions about your embroidery order? Ask your embroiderer!

Monday, March 7, 2011

Embroidered Logo Check: Too Much Text!

You've been preparing to start your new business for weeks. You finally decided what to put in your logo. You email your design to an embroiderer for a shirt quote. You receive a response but its not what you expected. It says you have too much information! What? Are you sure?

You just included the essential details - business name, tag line, location and phone along with a small image. Although you explain that all the elements are essential your embroiderer reminds you that the space in a left chest logo is limited and the more text you include the smaller your business name will be and besides, no one remembers a phone number from seeing a left chest logo anyway....

What should you do? Eliminate details such as your location and phone number. Focus on your business name and possibly a small image and add a short tag line if there's room. Don't be concerned about filling all the space in the embroidery area. Instead, give your business name more attention by emphasizing it with plenty of space so it stands out and is readable.

Sunday, February 27, 2011

Advertize Your Business Wherever You Go: Embroidered Vests

Popular Thread Colors: Are there popular thread colors for embroidered logos? Yes! As you might guess shades of green are "in" now - especially light greens. White is also a current favorite. White print against a dark background looks good but white thread doesn't always have the same affect because every individual strand is noticeable. Your embroiderer can add topping to improve the appearance or use silver thread instead. Silver thread will look "white" without the imperfections.


Promotional Give-away: Need a give-away that will be worn and seen? Have polar fleece vests embroidered with your business logo. Vests provide an extra layer of warmth whether worn under a jacket or over a sweatshirt. Everyone will love the soft and cozy feel of custom embroidered polar fleece vests.

Monday, February 14, 2011

Embroidered Logo Tips: Collar Logos?

Embroider your business logo on a polo shirt collar? It sounds like a good idea but make sure you aren't trying to fit too many stitches into a small area. Remember - at the most you'll have 1" height. Keep it simple by using just a name or basic image and save the rest for your left chest logo!

Unsure about ordering custom embroidery on line? Pricing should be better but how can you make sure the shirt style will work? Request sample shirts to checkout styling and sizing. Want to verify the embroidery quality? Have an embroidered sample mailed to you so you can check the overall sizing, readability and thread colors.

Need an inexpensive way to advertise your business during the colder months? Distribute custom embroidered knit caps and beanies to your employees, friends and family. Wearing embroidered apparel is a great way to inexpensively advertise your business wherever you go!

Tuesday, February 8, 2011

Logo Embroidery Questions: Docx Files Accepted?

Can Word files be used as artwork for an embroidery set-up? Doc/docx files are "word" rather than "image" files. They aren't particularily good at maintaining proportions and colors so they can't be depended on to accurately present a logo. Also, they can automatically substitute fonts when a needed font isn't installed in the viewer's system and thus change the look of a design. Finally, Word images are low resolution images so small details may be difficult to see if the image is resized.

What's the best solution if you only have a docx file and you want to use that file for an embroidery set-up? If the file contains only text, have it recreated in an artwork program. What if the file contains an image? Either vectorize (convert to line art) it or have it redrawn in an artwork program so you have clean art for your embroidery set-up. Either way, be sure to approve a jpeg version of your new artwork file before it is set-up for embroidery.

Saturday, January 29, 2011

Embroidered Logo: Size It Right!

You are in charge of ordering embroidered button down shirts for XYZ business. You'll need to approve a digital proof. How can you be sure your logo is sized correctly? Your best bet is to pick an experienced embroiderer because they'll know what size will work. What are the considerations when sizing a logo?

First, the overall size of a heart logo (small front logo) is 3.25" - 3.75" wide and/or tall. Sometimes if a logo is horizontally orientated and not very tall, 4" wide works better. Generally speaking, you'll want to preserve the correct proportions in your design but what happens with tag line text that is too small to read after your logo is sized to 4" wide? You can either increase the size of the text so it is proportionally larger, split the tag line into two lines or eliminate it.

Another common diliema is how wide should a "tall" logo be? In this case, you're usually better if your design isn't too wide so the overall size isn't too big. What if all your text can't be clearly read? This may indicate the need to eliminate at least one of the elements so the remaining items can be enlarged or given more surronding space. Finally, what is the proper "reading" distance for an embroidered logo? Three feet!