You've been preparing to start your new business for weeks. You finally decided what to put in your logo. You email your design to an embroiderer for a shirt quote. You receive a response but its not what you expected. It says you have too much information! What? Are you sure?
You just included the essential details - business name, tag line, location and phone along with a small image. Although you explain that all the elements are essential your embroiderer reminds you that the space in a left chest logo is limited and the more text you include the smaller your business name will be and besides, no one remembers a phone number from seeing a left chest logo anyway....
What should you do? Eliminate details such as your location and phone number. Focus on your business name and possibly a small image and add a short tag line if there's room. Don't be concerned about filling all the space in the embroidery area. Instead, give your business name more attention by emphasizing it with plenty of space so it stands out and is readable.
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