Embroidery: Design Your Own Logo?

Just purchased Photoshop so you can create your own logo? Before being tempted to use cool-looking effects think about what elements make up a logo that is unique, memorable and appropriate for a business. The best logos have a simple design that is easily modified to work in a variety of mediums such as print, a web page or embroidered apparel. The largescale, detailed picture you created won't translate well into embroidery if you use complex gradients, shadows, small text and other fine details. Make sure your logo is designed at the correct scale, 3.5"-4", for most left chest embroidered logos. Print your logo and tape to a shirt. Can every element be easily read from a three foot distance? If any detail is borderline in print it will be unreadable when embroidered so it must be enlarged or eliminated. Remember, when it comes to logos, simple works best.

Order Shirts For Your Franchise

Before deciding whether you want to order your own embroidered shirts you need to obtain permission to reproduce the franchise logo. Without this you risk facing copyright infringement issues in the future. Once you've received permission, ask for an artwork file and PMS (Pantone Matching System) color information. You should also inquire about how the logo is to be used. For example, must it in a specific location and have a specific size? Can information be added to the logo such as your name, location or phone number?

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Screen Printing Vs. Embroidery - Get The Right Look!

Sometimes screen printing is the prefered decoration method over embroidery because it creates the right look. A logo that looks great printed in a distressed style cannot be recreated in the same way with embroidery but you can create a different type of distressed look with embroidery. Screen printing can reproduce fine details such as small stylized fonts; outlining and color gradations. In embroidery, small fonts many need to be increased in size or converted to a block font, outlining may need to be eliminated and color gradations may be possible if there is enough room to make them work.

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Can My Logo Be Embroidered On a T?

One of the common questions we get is “Can my logo be embroidered on a T-shirt?” The simple answer is, it depends on the logo, some designs work, others don’t. During the process of embroidery many holes are put into a garment. A garment needs to have a certain fabric weight to support a lot of stitches. Most T shirts can be embroidered with a left chest (heart size) logo unless the design is very stitch intensive but I wouldn’t recommend doing a larger design.

More considerations to come!