Wednesday, February 7, 2007

Flexfit, Trucker or Buckram, What Is Your Hat Style?

You’ve decided to purchase decorated baseball hats to promote your business. Why hats? Hats are fun to wear, inexpensive and they are a great way to advertise your business. You flip through some catalogues to check out the different styles and you realize there are hundreds of caps, some with unknown descriptions. Unconstructed, buckram, flexfit? What do these terms mean? How do you choose a hat style that will work best for you and your business?

First, you may be wondering if your hats should be screen printed or embroidered. I strongly suggest embroidery. If you need lots of hats for a giveaway and your design doesn’t have many colors then screen printed hats may work for you. In that case, choosing a hat style is easier because you are limited to five panel hats (no center front seam) for screen printing. Otherwise, embroidered caps will have a higher valued appearance, enhance your logo and be worn more often.

To come…Hat Profiles, Closures & Bills.

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