Your new logo has been designed by a graphic designer. It looks great and represents your evolving business. You plan to order embroidered shirts for your group. At the last minute you decide that a tag line should be added. Your embroiderer can do this but is that the best option?
Adding two to three words in a simple block font may work fine but carefully proof your revised artwork before proceeding. The added text might be the perfect compliment to your logo OR, it may be a misplaced detail that detracts from the strong, clear design you originally had.
Determined to add your text although early attempts don't look right? Ask your graphic designer. They'll know what fonts, colors, sizing and spacing to use so the text supports your design rather than looking like a last minute addition that detracts from your logo's impact.
Sunday, November 24, 2013
Monday, November 11, 2013
Your Embroidered Logo: Need a New Business Logo?
Want to purchase embroidered shirts to help build your business brand? Need a logo for your new business? Consider using just your business name in a distinctive font. Most embroiderers offer the option of using a stock embroidery font at little or no extra cost. That option is fine for some projects but having your business name embroidered in the right font will give it the unique look of a custom design.
Should you include a tag line, phone number or web address? You may want to add a tag line but that isn't necessary and not doing that will leave more space for your business name. In most cases you'll want to avoid adding a phone number or web address because having too much text can make your design (including the name) harder to read. If you must include extra text consider placing it in a sleeve or upper back design.
How do you find the right font? Your embroiderer may be able to suggest possibilities or you can experiment with different fonts at sites such as www.myfonts.com. Be careful to consider the final size of your design (3" - 3.75" maximum width) for most embroidered designs. Before making your final decision have your embroiderer review your choice to see if the font will work for embroidery.
Do some fonts work better than others for embroidered left chest designs? YES! Fonts with lots of detail such as small serifs, variable column width, old English-type detail, stencil characters, distressed elements and small closed letter openings (e.g. letters a and e) won't embroider well at a small size.
Fonts have many different characteristics and can say a lot about your business and how you do business. After narrowing your choices take a break and review the possibilities at a later time. Have other people who are familiar with your business choose their finalist and tell you why they made their choice. Take time picking the right font and you'll have a unique embroidered logo that works for your business!
Should you include a tag line, phone number or web address? You may want to add a tag line but that isn't necessary and not doing that will leave more space for your business name. In most cases you'll want to avoid adding a phone number or web address because having too much text can make your design (including the name) harder to read. If you must include extra text consider placing it in a sleeve or upper back design.
How do you find the right font? Your embroiderer may be able to suggest possibilities or you can experiment with different fonts at sites such as www.myfonts.com. Be careful to consider the final size of your design (3" - 3.75" maximum width) for most embroidered designs. Before making your final decision have your embroiderer review your choice to see if the font will work for embroidery.
Do some fonts work better than others for embroidered left chest designs? YES! Fonts with lots of detail such as small serifs, variable column width, old English-type detail, stencil characters, distressed elements and small closed letter openings (e.g. letters a and e) won't embroider well at a small size.
Fonts have many different characteristics and can say a lot about your business and how you do business. After narrowing your choices take a break and review the possibilities at a later time. Have other people who are familiar with your business choose their finalist and tell you why they made their choice. Take time picking the right font and you'll have a unique embroidered logo that works for your business!
Wednesday, November 6, 2013
Your Embroidered Logo: Get the Right Fit!
Its time for the yearly inspection from your company's owner. Last November there were some issues including problems with the sizing of the company uniforms. Since you are in charge of uniforming you decided to switch to a different brand of polo shirt. You chose on the L500 polo for the women, available from XS-4X, and its companion style for men, the K500, available in sizes XS through 6X. Having a greater range of sizes made outfitting your team much easier. No one had to settle for a shirt that was too large or small so everyone is happy. Even the tall guys look good because they were able to order this polo in tall sizes.
Inspection complete! You passed with flying colors! The owner loved the K500/ L500 polos. Your polos were a hit!
Inspection complete! You passed with flying colors! The owner loved the K500/ L500 polos. Your polos were a hit!
Sunday, September 29, 2013
Your Embroidered Logo: Quick Fix!
Looking for a quick fix for your business wardrobe? Try this year's new sweaters and cardigans for an updated look! Choose from two-toned, classic and open front styles. Sweaters embroidered with your business name give employees a uniform, polished look while allowing them to wear their own shirts underneath.
Uncertain how your design will look on a sweater? Enlarge or eliminate small text and your logo should be fine. Considering a two-toned style? Make sure your logo colors contrast well with the sweater colors and your business name is big enough to be clearly seen. Still unclear how the final product will look? Request an embroidered sample cardigan before placing your order. Your team will appreciate the cozy comfort of sweaters and you'll love their professional appearance!
Uncertain how your design will look on a sweater? Enlarge or eliminate small text and your logo should be fine. Considering a two-toned style? Make sure your logo colors contrast well with the sweater colors and your business name is big enough to be clearly seen. Still unclear how the final product will look? Request an embroidered sample cardigan before placing your order. Your team will appreciate the cozy comfort of sweaters and you'll love their professional appearance!
Sunday, September 22, 2013
Your Embroidered Logo: Give It a New Slant!
Designing your embroidered logo? Check out these ideas:
1. Give your business name a different slant. Try putting your name in a diagonal orientation if you have a short business name. Just make sure the remaining design elements are arranged so the overall appearance is horizontal.
2. Try a vertical orientation. Most logos have a horizontal orientation so a vertical look will help it stand out.
3. Increase the size of you business name. Eliminate unnecessary text and use that room to enlarge your name.
4. Use bold color contrasts. Instead of using a "uniform' black shirt try a bright new color such as "green oasis" or "dusty orange" with your logo embroidered in a bold, contrasting color.
Give your logo a different look and increase its Impact!
1. Give your business name a different slant. Try putting your name in a diagonal orientation if you have a short business name. Just make sure the remaining design elements are arranged so the overall appearance is horizontal.
2. Try a vertical orientation. Most logos have a horizontal orientation so a vertical look will help it stand out.
3. Increase the size of you business name. Eliminate unnecessary text and use that room to enlarge your name.
4. Use bold color contrasts. Instead of using a "uniform' black shirt try a bright new color such as "green oasis" or "dusty orange" with your logo embroidered in a bold, contrasting color.
Give your logo a different look and increase its Impact!
Saturday, September 14, 2013
Your Embroidered Logo: Distance Color Matching?
Matching colors long distance for your embroidered logo can be challenging. Colors viewed online can vary according to computer settings. A "red" may look bright on your computer, dark on another and rust-like on a third. PMS or Pantone Matching System colors can identify particular shades but what if you don't know the PMS equivalents of your logo colors? You can supply hex or CMYK colors but direct thread matches don't exist for these shades. You could give a verbal description such as "apple red" but will that really help?
What's the solution? Send your embroiderer an actual color swatch such as a business card. If that isn't possible you may want to request embroidered samples in different shades so you can make the best choice.
What's the solution? Send your embroiderer an actual color swatch such as a business card. If that isn't possible you may want to request embroidered samples in different shades so you can make the best choice.
Saturday, August 31, 2013
Custom Embroidered Shirts: Budget Talls?
Tired of coming untucked? Looking for a budget-friendly polo in tall sizes? Port & Company's KP55T is an inexpensive polo available in sizes LT-4XLT in twenty-two colors. This tall sized shirt coordinates with the KP55 standard-sized polo and the KP55P pocket polo so everyone in your group can look great and maintain a uniform appearance. Yes, you can get the fit you need without having to wear a different style or colored shirt!
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