Matching colors long distance for your embroidered logo can be challenging. Colors viewed online can vary according to computer settings. A "red" may look bright on your computer, dark on another and rust-like on a third. PMS or Pantone Matching System colors can identify particular shades but what if you don't know the PMS equivalents of your logo colors? You can supply hex or CMYK colors but direct thread matches don't exist for these shades. You could give a verbal description such as "apple red" but will that really help?
What's the solution? Send your embroiderer an actual color swatch such as a business card. If that isn't possible you may want to request embroidered samples in different shades so you can make the best choice.
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