Saturday, March 2, 2013

Your Embroidered Logo: Shirt Color Options?

Want to give your employees some color choices for shirts while maintaining a uniform look? Many employees grow tired of wearing the same color shirt each day and would prefer some choices.  You can  allow everyone to wear whatever they want but if you want to maintain some uniformity then choose a few colors for them to pick from.

When offering more shirt color options consider how your logo colors will be handled. You might decide to maintain the same logo colors for all shirts and base your shirt color choices on what works well with your logo.  This option works fine for many logo designs but can be limiting for other logos.

Another option is to have light and dark versions of your logo so it works well with both light and dark colored shirts. You also might want to switch your logo colors depending on the shirt color and use shirt colors that are the same as your logo colors.  For example, if your logo colors are black and red you could use black, red and white shirts and substitute the shirt color with the remaining color. So, your logo would be in white and red thread on black shirts, black and red on white shirts and white and black on red shirts. This option helpes strengthen the association of those colors with your brand name and work well with simple 2-3 color logos.

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