Embroidery Set-Up - Correct Size?

You've ordered custom embroidered organic polo shirts. Your embroiderer emailed your embroidery set-up for your approval. You're looking at your set-up and wondering about the size. Why does your embroidery look so big? If you are viewing a file that doesn't include a size reference scale then you don't know the actual size of the embroidery. You need to ask for your logo's measurements. Once you have the dimensions, transfer these to a piece of paper and use that to judge the size. Keep in mind that embroidered logos should be readable from a three foot distance. If you're still not sure of the size, ask you embroiderer to send an embroidered sample. This may delay your order but you'll be confident that your logo is the correct size.