Cheap Embroidered Polos Less Expensive?

It’s time to order more embroidered polo shirts. You want to keep the cost down so you’ll order cheaper polos with a simple, smaller design. That should keep your cost down, right?

Not necessarily. If you choose minimally priced shirts with a smaller design that may work if you’re giving away the shirts but what about the impression you’ll create? If you distribute cheap shirts will your company be viewed as a “cheap” company? Will your shirts be worn (providing you advertising) or will they be used as cleaning rags?

PMS Matching: Shirts and Trade Booths

Recently a customer asked a good question about PMS matching. The request was for Custom Embroidered Polo Shirts that would match the same PMS color as a trade show booth. Is this possible? Yes. Is it practical? Not really. While it is often possible to find the PMS (Pantone Matching System) color of a fabric, the closest match to a fabric is a textile PMS color. With an item such as a trade show booth most likely you‘re using a different type of substrate (not fabric) so you’ll have to match the two items using the general PMS color against the textile PMS color and they might not match exactly. Another issue is that fabrics are washed and may loose some dye (fade) and not match after extended use. Also, different materials can appear to look different under different types of light because some materials will reflect light while other substrates will absorb it. Given all the variables how should you proceed? Find your shirts first and have your booth made to match the shirts.