Picking logo colors? The colors in your logo say a lot about your business and should appeal to your potential customers.
Are your logo colors bright or subdued? Traditional or unconventional? Is the mix of colors typical or unusual? Do the colors already represent something else?
How do the colors look against different background colors - your website, print media, shirts? Is the color of your business name the most predominant color? Should this color be repeated in your design to help emphasize your business name? If your design contains small text does the color of that text contrast well with the background colors you’ll use?
Can your design be simplified into a single-color design? Does your logo show up well against both light and dark-colored backgrounds? If not, can your colors be “reversed” so they do show up well? Will simplifying the number of colors make it easier to use different colored backgrounds?
Do your colors contain both warm and cool-toned shades? You don’t have to use both warm and cool tones but some people believe doing that gives a design more depth.
Having trouble figuring all this out? Try simplifying your logo to its most basic elements. Does it still work as a good logo? Is it simple, memorable, unique, eye-catching and speak to your customers?
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