Picking logo colors? The colors in your logo say a lot about your business and should appeal to your potential customers.
Are your logo colors bright or subdued? Traditional or unconventional? Is the mix of colors typical or unusual? Do the colors already represent something else?
How do the colors look against different background colors - your website, print media, shirts? Is the color of your business name the most predominant color? Should this color be repeated in your design to help emphasize your business name? If your design contains small text does the color of that text contrast well with the background colors you’ll use?
Can your design be simplified into a single-color design? Does your logo show up well against both light and dark-colored backgrounds? If not, can your colors be “reversed” so they do show up well? Will simplifying the number of colors make it easier to use different colored backgrounds?
Do your colors contain both warm and cool-toned shades? You don’t have to use both warm and cool tones but some people believe doing that gives a design more depth.
Having trouble figuring all this out? Try simplifying your logo to its most basic elements. Does it still work as a good logo? Is it simple, memorable, unique, eye-catching and speak to your customers?
Wednesday, June 24, 2020
Monday, June 8, 2020
Your Embroidered Logo: Embroidery On the Pocket?
Like the look of a logo embroidered on a pocket? Want to use that placement for your next order of embroidered shirts?
Unless your logo is very small it probably won’t fit on the pocket. Pocket logos on clothes that have been mass produced are embroidered before the pocket was sewn to the shirt. This allows the size of the logo to be larger because the embroidery machine isn’t confined by the pocket. Once a pocket is sewn on a shirt there isn’t as much room to embroider a logo. But, if you really want your logo on the pocket consider using part of your logo such as the image and having a small version of that embroidered on the pocket.
Unless your logo is very small it probably won’t fit on the pocket. Pocket logos on clothes that have been mass produced are embroidered before the pocket was sewn to the shirt. This allows the size of the logo to be larger because the embroidery machine isn’t confined by the pocket. Once a pocket is sewn on a shirt there isn’t as much room to embroider a logo. But, if you really want your logo on the pocket consider using part of your logo such as the image and having a small version of that embroidered on the pocket.
Thursday, June 4, 2020
Your Embroidered Logo: Comparing Hat Designs
You want to purchase embroidered hats. You’re wondering about how to size your front and back designs when you think, why not make your designs the same size as the designs on your favorite hat?
That may work but not all designs are equal in how they are perceived visually. Even if the designs are basically the same shape a design with a single large element may be sized differently than a design with smaller details. Also custom hat designs are limited to 2.25” in height. While your favorite hat might have a 3” design because it was embroidered prior to assembly, your custom design must be smaller. Afraid your design won’t be readable if it's only 2.25” high? Then you need to simplify it or rearrange the different elements within the design so it fits better within the 4” wide x 2.25” cap front area.
That may work but not all designs are equal in how they are perceived visually. Even if the designs are basically the same shape a design with a single large element may be sized differently than a design with smaller details. Also custom hat designs are limited to 2.25” in height. While your favorite hat might have a 3” design because it was embroidered prior to assembly, your custom design must be smaller. Afraid your design won’t be readable if it's only 2.25” high? Then you need to simplify it or rearrange the different elements within the design so it fits better within the 4” wide x 2.25” cap front area.
Subscribe to:
Posts (Atom)
