Saturday, July 6, 2019

Your Embroidered Logo: Logo Evolves...

Starting a business - You have a general idea of what your business will do but you're uncertain about your final direction. You want embroidered shirts but you don’t want a logo that won’t work as your business evolves. What should you do? Have shirts embroidered with just your business name. Make sure your name is easy to read and contrasts well with the shirt color.

Two years later - Your growing business has direction. Its time to create your brand. Spend time considering the style, fonts, image, colors and organization in your logo. Is it understandable, unique, memorable? Does it represent your business? Get honest feedback and revise, revise, revise...

Two years pass - You want to introduce a new product. You develop a small logo to be embroidered on shirt sleeves.

Another year passes - Your embroidered logo could use an update. You change the business font, adjust the spacing so your business name can be enlarged, brighten the thread colors and choose a different shirt color.

Next summer - You want a subtle look. You choose a tone-on-tone thread color for your embroidered logo.

That fall - You want hats embroidered with a small design on the left front panel for a change.

Next year - Should you add employees names to shirts? Get hats for a give-away? Try a new shirt style? The possibilities are endless with custom embroidery!

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