Your Embroidered Logo: Use Stock Designs?

You decided to use a stock embroidered design for your business logo when you started your business. Using a stock design provided a quick, inexpensive way to create a logo so you could wear embroidered shirts and present a professional image.

Your first shirts worked out great for a couple of years but now its time for new shirts.  You try calling your embroiderer but...oh no...you realize they're no longer in business!  What happens now? Can another embroiderer use an existing shirt to recreate your logo?

Maybe. If you really like your current design then you can locate the design online, purchase it and have your new embroiderer add text to it. But, is that your best option?

Stock embroidery designs are great.  Many are beautifully designed and can provide an inexpensive option for a business logo.  But, can a stock design be unique, memorable and represent your business? Can it speak for your business and how you do business?

While the intricate detail in stock designs can make them appealing this detail can take up extra room and distract from your business name. The image usually demands most of the attention unlike a business logo where your business name should have the primary focus.

While it takes extra time and thought to have your own logo created, its a great investment in your business. Work carefully with a skilled graphic designer to create a logo that appeals to your customers, says what you do, is simple, memorable and unique and you'll create a great logo that works for you!