- Need inspiration? View logo images online. Don't copy anything but note how well-known logos are constructed, how much detail they contain and why certain logos catch your attention.
- Design your logo at the correct size for an embroidered left chest logo. Work within a 2.5" - 4" wide / high space and you'll be less likely to create a logo with too many details, incorrect proportions and text that's too small. Many people make the mistake of designing on a larger scale and when their logo is downsized they realize they've included too much information and some of the text is too small.
- Pick a font for your business name that works for an embroidered logo. Avoid fonts with narrow columns or cut-out areas.Want to make a bold statement? Pick a bold font. A refined impression? Choose a readable script. High tech? Pick a modern-looking font. Unless your business name is short you'll want it to extend the full length of your logo width (2.5" - 4" wide). Have tag line text? Choose a simple font such as a block that works with your business name font.
- View your logo against other background colors in addition to white before finalizing your logo colors unless you plan to only wear white shirts.
- Design your logo, print it to scale, tape it on to a shirt and stand three feet away. Is it readable? Does it appeal to your customers? Does it represent your type of business and how you do business?
Make changes, put your logo aside for a few days then review it again. Get additional opinions from people who will provide an honest answer.
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