Your Embroidered Logo: Trademark Symbols

Should you include the TM or circle R symbol in your embroidered logo if your logo is trademark protected? Its your choice but if it stays it may not look like it did in print.  It must be interpreted for embroidery like the rest of your logo.

What does this mean? Often a TM or circle R must be enlarged to embroider well and be readable. It may look too large on a printed proof but it won't draw as much focus when embroidered because it will consist of thin running stitches that have the same thickness as thread. What if you don't want to enlarge it? You may end up with an unreadable knot because embroidered text can't be downsized as much as printed text.  That option isn't necessarily bad.  It may work if you just want a suggestion of the symbol to let people know its there.

Sometimes the TM or circle R may be moved closer to whatever element of the design its closest too. This allows it to be connected to that element so it doesn't embroider as a separate item. Usually this "connected" location isn't noticed and allows the symbol to be embroidered directly after the other item which helps secure the stitches.

Does the color of the TM or circle R matter? Yes!  When these symbols are a dark thread color they tend to fade into the background while light thread colors are more noticeable. So, if you may decide to remove a symbol rather than have it draw too much attention because or its light color or size.

Unsure whether to keep the TM or circle R? Request to see a proof showing each option so you can pick what you prefer!