Sunday, August 25, 2013

Your Embroidered Logo: Developing Your Design

Starting a business?  Having your logo designed by a graphic artist?  That's the best way to get a great design that gives you a professional image and helps brand your business. Look for someone who has a style you like and a personality you can work with. Be careful to find an artist who will listen to your needs and work with you through revisions.

First, know how your logo will be used (web site, letterhead, email signature, embroidery) and the file types and sizes you may need. Have an idea of what you want in terms of style, elements and colors but be open to suggestions. Be sure to inquire about pricing (including edits) and turnaround time.

Take the time you need to develop a great logo while you're in the design process. Test run potential "winners" by viewing them in their intended location such as seeing how your design looks as letterhead on your business invoice or if it works as a logo on your website. Be careful that your logo colors contrast well against intended background colors and can be sized to meet different application needs.

Once you've made your final decision put your design aside for a couple of days and revisit your selection later. If it still looks great, is unique and memorable and speaks for your business then you've created a great logo that will make a strong impact toward establishing your business image!




1 comment:

John Howard said...

Thanks for the post. I've been thinking of getting custom embroidery for my business. I think it would look really nice.