Saturday, October 27, 2012

Your Branded Apparel: Logo Mockups?

Planning to order custom embroidered polos with names or possibly a second logo on the back? Thinking about creating your own shirt mockup to send to potential embroiderers so they know what you want? Careful... Make sure your mockup reflects what you want. 

Mockups are good for showing placement especially when more than one logo is involved or the placement is unusual but they can be deceiving. If your logo is unusually large or improperly placed your intentions may be misread and you may be unhappy with the final product. How do you avoid misinterpretations?  Include a note describing each placement such as "typical left chest size and placement" or "6 inches wide located 2 inches below the collar on the back".  Then, when you receive your embroidery proof, check the sizing to make sure it works for you.

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