We receive lots of logos from customers. Most of them are well-designed and represent the business accurately but occasionally I view a logo and wonder what type of business it represents.
Does your custom embroidered logo work for your business? Does it help brand your corporate image or does it make people wonder what your business is about?
Your logo should:
1. Be clearly readable
2. Convey the type of business
3. Give your approach to business (tag line)
4. Be unique
5. Be memorable
6. Translate into a variety of mediums such as letterhead, business cards, embroidery and print advertising.
If your logo doesn’t satisfy these requirements its time to update your logo!
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