Sunday, May 1, 2016

Your Embroidered Logo: Timing

Its spring. Your new business will have its grand opening next week. You're almost ready but you haven't ordered your embroidered shirts yet.  A graphic designer has been designing your logo.  He emailed to say it will be completed soon so you should be good.  Time to order embroidered shirts!

You locate an embroiderer, choose a shirt style and place your order.  Your order should be ready in a few days, right? Possibly. If your artwork is complete and embroidery friendly, the shirts you ordered are easily obtainable and your embroiderer isn't too busy with previously scheduled work then its likely you'll receive your shirts on time. But, what if your artwork isn't ready? Your design must be adjusted to work for embroidery? The shirts are located a few days away? Your order must be shipped to you?

Allow enough time to order custom embroidered apparel. Some first time orders can be processed quickly while others require more time. Most decorators don't want to turn down work (especially if they've already invested time in the order) but it can take more than a few days to complete an order. Allow plenty of time and you'll have your embroidered shirts when you need them and be totally happy with them!

Saturday, April 16, 2016

Your Embroidered Logo: Cool and Comfortable!

You're about to give a presentation at a trade show booth. You have a sharp speech prepared but your embroidered shirt looks like you prefer the distress look. Its covered in wrinkles and you're getting hotter by the minute!

Next time choose a moisture-wicking, wrinkle resistant polo. There are many 100% polyester performance polos to select from.  Many shirts have additional features like a snag-resistant finish, tag-free collar and color-blocking details. If 100% polyester isn't your preferred fabric then pick a moisture-wicking blend with a more traditional look and feel. Wear your moisture-wicking polo and you'll feel cool and comfortable and look great!

Sunday, April 10, 2016

Your Embroidered Logo: Be Distinct!

Contrasting Thread: Multi-colored garment colors like "heathered navy", "space-dyed purple charcoal" and "black camo" look best with a simple design embroidered in  a bright, contrasting thread color.

Artwork Check: Give your artwork file a specific name - your business name works best - before sending it to your embroiderer.  If you don't and it has a general name like "logo" or "shirts" it will be harder to identify. Make sure all the detail in the file can be read. If its too pixelated to read your embroiderer won't be able to complete your set-up.

Easy But Effective Logo:  Starting a business?  Feel its too soon to have a logo created but you want to wear embroidered shirts to advertise your business? Consider having your business name embroidered in a distinctive font and use a bright thread color that contrasts well with the garment color.

Sunday, March 27, 2016

Your Embroidered Logo: Too Much Thread?

Your graphic artist designed a great logo for your new business. Its an oval-shaped gold seal with your business name in a nice, distinctive font.  Your logo looks great in print and online.  But, is it too much for embroidery?

Would it be better to use your business name without the oval seal? Possibly. You can include the seal but it will be a large patch of thread.  Patch-like logos look great on items like custom embroidered jackets but can be too much for lightweight apparel like polyester polos and woven shirts. What should you do? Consider having two versions of your embroidered design. Use the full design for heavier items and just your business name for more delicate items. That way your logo will always look good!

Sunday, March 20, 2016

Your Embroidered Logo: Stitch Count?

What's "stitch count"? You've probably heard that term if you've shopped for custom embroidered items. It refers to the number of stitches in an embroidered design.  Many embroiderers price embroidery based on the stitch count. The greater the number of stitches, the higher the price.

Does having a large stitch count indicate a better quality design? Not necessarily. While having a high stitch count may be required to create the detail in a design it can also indicate an inferior, "bullet-proof" design that may be uncomfortable to wear and won't lie flat on the garment especially after the item is washed.

Can the type of item being embroidered effect the stitch count? Yes, items like plush towels may require a higher stitch count to provide good design coverage while light weight items like thin T-shirts may require a lower stitch count.

Sunday, March 6, 2016

Your Embroidered Logo: Artwork Questions

Unsure about sending an artwork file to your embroiderer when you can't open the file? If you can't view a high resolution file then send a jpeg with it and include a note saying that the two files should be of the same design.

Wondering if you can "grab" an image from the internet to use as artwork for your embroidery set-up? Unless the logo is very simple the image is likely to be too pixelated to use.

Friday, March 4, 2016

Your Embroidered Logo: What Size?

Aprons:  You've decided to purchase custom embroidered aprons for your staff.  What size should your logo be?  If your logo is fairly big, say 8" wide, it will be easily seen and make a definite statement but the set-up cost can be expensive.  If you plan to have shirts embroidered with the same logo and you're on a limited budget then a left chest-sized logo that works for both aprons and shirts may be the best choice.

Names: You've decided to have each employee's name embroidered on their shirts.  What about the sizing? Your embroiderer will size the names to the proper size. But, if you have a specific size preference then your embroiderer should be happy to follow it.

Sleeve Logos: Sleeve logos are usually smaller than left chest sizes logos because of the curvature of the sleeve.  A detailed left chest logo may be 4" wide but that size is too wide for most sleeve logos to be seen at one glance. Often a sleeve version of left chest logo can be created by eliminating the tag line and slightly down-sizing the logo.

Hats: Hat logos are usually restricted to 2.25" - 2.5" high.  This sizing works fine for most horizontally orientated logos but may not work for a vertically orientated logo.  In that case the logo must either be simplified or rearranged to work for the available space.