Sunday, July 17, 2016

Your Embroidered Logo: Changes?

Last time we discussed what changes can be made to your artwork to make it work for embroidery.  Wondering what changes can't easily be made?

Change the font - a font in your artwork can't be changed to another font unless you provide artwork for the new font. But, if there is very small text in a detailed font sometimes that font can be switched to a more common font so the text is more readable at a small size.

Downsize the logo to whatever size is needed - depending on the amount of detail and the required size you may be able to downsize your logo.

Add a border or shadow - a border or shadow can be added if there is enough room in the design.

Not sure what changes can be made to your artwork?  Ask your embroiderer.  They can correctly size your logo and let you know if any changes are needed.

Friday, July 15, 2016

Your Embroidered Logo: Modifying Artwork?

You had a new business logo designed recently but you've never used it to purchase embroidered shirts. You realize your logo might need modifications to make it "embroidery-friendly" but what does that mean? What types of changes can be made?

Resize artwork?  - Artwork can be resized but it may be impossible to embroider small details.  Instead it may be better to simplify or eliminate those details.

Change colors? - The colors in your embroidered design can be different than in your artwork. If you change the colors make sure they look balanced and show up well against the garment color.

Eliminate elements? - Design elements such as small text, shadows and borders can be eliminated. If you eliminate shadows and borders make sure you can easily read your logo without modifying the colors.

Resize elements? - Design elements can be resized if there is enough room within the embroidery area. For example, small text can be enlarged to make it more readable.

Kern text? - Unwanted space can be eliminated between individual characters of a word so the connector threads aren't visible.

Divide text? - Small text can be divided into two lines and increased in size so its more readable.

Remove white background? - The white background of a jpeg image can be easily removed. If you have white elements in your design note that those elements are to be in white thread so they aren't removed.

For more tips on how to make the most of your embroidered logo see Embroidery News.

Sunday, July 3, 2016

Your Embroidered Logo: Fit Everyone!

Hate being that guy wearing a navy blue shirt when everyone else is wearing light blue or stone - especially when its hot outside and all the sun's rays seem drawn to your shirt? If only the company embroiderer provided a better selection of tall sized button down shirts...

Its one year later. You've just received this year's embroidered shirts.  You take a look. Wait - instead of the typical navy shirts you've got light blue and stone!  Is this a size mix-up? You try them on and they FIT! The tags say XLT! Now you can wear big and tall embroidered button down shirts in colors that match your fellow employees! Now you can wear shirts that fit and you "fit" in with your group.

Tuesday, June 28, 2016

Your Embroidered Logo: Ready For an Update?

Time to order embroidered shirts for your business. In the past you've used your business name in a readable font. But now you're ready for a change. You told your embroiderer you need new artwork.  But wait... what does that mean? Are you looking for a slight update? Possibly a more modern-looking font? A brighter thread color? Or, are you ready to have your logo designed by a graphic artist?

Most embroiderers are happy to set-up your business name in an embroidery or true type font but having your logo designed requires the expertise of an experienced graphic designer. Are you ready to translate your business into an image that represents your business and speaks to the people you market to?

If yes, expect to work through numerous revisions while you refine a logo that exemplifies your business, is simple, memorable, unique and appeals to your potential customers. Create a version of the image that works in the formats you need - letterhead, email signature, web site logo, social icons, embroidered shirts - whatever media you use to represent your business locally and online. Develop a logo that represents what you do and speaks to your potential customers and you'll have an effective way to advertise your business!

For more tips on how to make the most out of your embroidered business logo see Embroidery News.

Sunday, June 12, 2016

Your Embroidered Logo: Placement

Worried that your embroidered logo won't be placed correctly on your shirts? Most embroiderers follow a standard placement guide for left chest (heart placement) logos depending on the garment size, style, and whether its for a man or a woman. What are some of the considerations when deciding on logo placement?

Unisex Sizing - Many budget-friendly styles are only available unisex sizes. Also many companies only order a men's cut to simplify the ordering process. When unisex sizing is used the embroidered logo is usually placed in the "ladies" position (generally higher and closer to the center of the shirt).  This placement looks good on everyone whereas the lower, "men's" location may be too low for some women.

Right Chest - While most customers prefer a left chest placement its perfectly fine to choose right chest placement. Why might you want the right chest? If the shirt has a pocket and the logo is "tall" or you put items in the pockets that extend above the pocket.

On the Pocket - Usually there isn't enough room on the underside of the pocket to embroider on the pocket unless it is removed from the shirt before being embroidered.

Ladies Tanks - When the space is limited in the "strap" area the logo is lowered slightly.

For more tips about how to get the most from your embroidered logo see Embroidery News.

Saturday, June 4, 2016

Your Embroidered Logo: Downsize Artwork?

Often we receive artwork that's sized considerably larger than the standard left chest embroidered logo. Then the question is - can the artwork be sized to the appropriate size for embroidery? Possibly.

If the design is simple and doesn't contain elements that vary greatly in size then it may work at a smaller size. But, sometimes the smaller elements become too small to be embroidered. When that happens the smaller elements must be enlarged or eliminated from the design.

Sunday, May 1, 2016

Your Embroidered Logo: Timing

Its spring. Your new business will have its grand opening next week. You're almost ready but you haven't ordered your embroidered shirts yet.  A graphic designer has been designing your logo.  He emailed to say it will be completed soon so you should be good.  Time to order embroidered shirts!

You locate an embroiderer, choose a shirt style and place your order.  Your order should be ready in a few days, right? Possibly. If your artwork is complete and embroidery friendly, the shirts you ordered are easily obtainable and your embroiderer isn't too busy with previously scheduled work then its likely you'll receive your shirts on time. But, what if your artwork isn't ready? Your design must be adjusted to work for embroidery? The shirts are located a few days away? Your order must be shipped to you?

Allow enough time to order custom embroidered apparel. Some first time orders can be processed quickly while others require more time. Most decorators don't want to turn down work (especially if they've already invested time in the order) but it can take more than a few days to complete an order. Allow plenty of time and you'll have your embroidered shirts when you need them and be totally happy with them!