Saturday, January 7, 2017

Your Embroidered Logo: Use Stock Designs?

You decided to use a stock embroidered design for your business logo when you started your business. Using a stock design provided a quick, inexpensive way to create a logo so you could wear embroidered shirts and present a professional image.

Your first shirts worked out great for a couple of years but now its time for new shirts.  You try calling your embroiderer but...oh no...you realize they're no longer in business!  What happens now? Can another embroiderer use an existing shirt to recreate your logo?

Maybe. If you really like your current design then you can locate the design online, purchase it and have your new embroiderer add text to it. But, is that your best option?

Stock embroidery designs are great.  Many are beautifully designed and can provide an inexpensive option for a business logo.  But, can a stock design be unique, memorable and represent your business? Can it speak for your business and how you do business?

While the intricate detail in stock designs can make them appealing this detail can take up extra room and distract from your business name. The image usually demands most of the attention unlike a business logo where your business name should have the primary focus.

While it takes extra time and thought to have your own logo created, its a great investment in your business. Work carefully with a skilled graphic designer to create a logo that appeals to your customers, says what you do, is simple, memorable and unique and you'll create a great logo that works for you!


Sunday, January 1, 2017

Your Embroidered Logo: Most Common Questions Answered!

Q: Can you remove the white background in my artwork when setting up my logo for embroidery?

A: Yes, the white background can be removed. If there are white design elements that should be embroidered in white thread let your embroiderer know about these items.



Q: Can the colors in my embroidered logo be different than in my artwork?

A: Yes, you can change the colors but you should see a proof with the new colors before having your logo embroidered.



Q: Will my logo work for baseball caps?

A; Possibly. Cap designs are limited to 2.25" high x 4" wide. If your logo meets those size requirements then your design will work for caps. But, your set-up may need to be redone so it works well for caps.



Q: Can a photo be used as artwork to create my embroidery set-up?

A: Possibly.  If your design is simple and the photograph is clear then it might work.  But, if your logo is detailed, the photo isn't clear or the image is distorted you may need to have artwork created before continuing with your embroidery set-up.



Q: How can I make sure the correct thread colors will be used for my embroidered logo?

A; If you provide PMS colors for your logo then your thread colors will match as closely as possible. If you are still unsure you can request to see an embroidered sample before continuing with production.



Q: What is the most common mistake people make when ordering embroidered shirts?

A; People choose a shirt color that's the same or very similar to a color in their logo then their logo doesn't contrast well against their shirt color.




Sunday, October 30, 2016

Your Embroidered Logo: Will a Picture Work?

Your former embroiderer retired and you"re unable to obtain your existing embroidery machine file. You want to order shirts from a new embroiderer but, you don't have a digital file of your logo because your original embroiderer created your logo without using artwork.  Wondering if a photograph of your existing shirts will work?

Possibly. If your design is very simple (just text for example) and you can take a clear picture from directly above then a photograph might serve as a template for your embroidery set-up. But, if your design is more detailed and your image is unclear or distorted then it may not work for your set-up. In that case it might be better to have artwork created from a photograph.  Then you can spend time carefully proofing and revising your artwork before continuing with your embroidery set-up.

Saturday, October 15, 2016

Your Embroidered Logo: Advertise Wherever You Go!

Running errands? Don't forget to wear your sweatshirt embroidered with your business logo. Stopping at the grocery store? Bring your grocery bags printed with your logo. Going to the football game? You'll need your embroidered beanie and fleece blanket. Catching a soccer match? Wear your embroidered polar fleece jacket. Don't miss an opportunity to advertise your business wherever you go!

Sunday, October 9, 2016

Your Embroidered Logo: Design Your Business Logo

Designing your own business logo? Keep it simple, unique, memorable and appropriate for your business. Here are some tips:

  • Need inspiration?  View logo images online.  Don't copy anything but note how well-known logos are constructed, how much detail they contain and why certain logos catch your attention. 
  • Design your logo at the correct size for an embroidered left chest logo. Work within a 2.5" - 4" wide / high space and you'll be less likely to create a logo with too many details, incorrect proportions and text that's too small. Many people make the mistake of designing on a larger scale and when their logo is downsized they realize they've included too much information and some of the text is too small.
  • Pick a font for your business name that works for an embroidered logo. Avoid fonts with narrow columns or cut-out areas.Want to make a bold statement? Pick a bold font. A refined impression? Choose a readable script. High tech? Pick a modern-looking font. Unless your business name is short you'll want it to extend the full length of your logo width (2.5" - 4" wide). Have tag line text? Choose a simple font such as a block that works with your business name font.
  • View your logo against other background colors in addition to white before finalizing your logo colors unless you plan to only wear white shirts.
  • Design your logo, print it to scale, tape it on to a shirt and stand three feet away.  Is it readable? Does it appeal to your customers? Does it represent your type of business and how you do business?

Make changes, put your logo aside for a few days then review it again.  Get additional opinions from people who will provide an honest answer.






Saturday, October 1, 2016

Your Embroidered Logo: When Printing is Better Option...

While most items look great with an embroidered logo there are times when having your logo printed will produce a better effect.  Let's say you want a small quantity of T's decorated with a large multi-colored design. The design is too large to be embroidered on a light-weight T-shirt so printing is a better option.  But, it will be expensive to have a multi-colored design screen printed on a small number of T's and it may be hard to locate a printer who will print a small quantity.  Is there another option? Yes - direct garment printing!

Direct garment printing is a process that allows you to have a few shirts printed without having to pay for screen charges and meet typical screen printing quantity minimums. The resulting print looks like screen printing except depending on the type of garment printer, white ink might not look as white when printed on dark-colored shirts. The per shirt cost will be slightly more than a screen printed shirt but there won't be any screen charges which would be expensive for a multi-colored screen printed design. To find a decorator who offers this type of printing ask the printer if they have "direct garment printing".

Tuesday, September 27, 2016

Your Embroidered Logo: Change It Up!

Need a change? Wearing the same embroidered shirts for a period of time has brand recognition benefits but changing your look can give you and your logo an updated appearance. Here are some easy ways to give your logo a fresh look:

  • If you always wear the same shirt color switch to a different color or a shirt with a pattern or texture 
  • If you always wear polo shirts switch to a button down style
  • Have your logo embroidered in one color if your design can be simplified into one color
  • Choose a garment with a trim color that matches a color in your logo
  • Allow employees to choose their own garment colors
  • Have your logo embroidered on other items such as sweaters, fleece jackets and hats
  • Brighten the thread colors in your logo and have your logo embroidered on a sharply contrasting shirt color
  • Go subtle and have your logo embroidered in tone-on-tone thread colors.
Small changes can make a big difference!