- Lettering spacing - letters are cleanly spaced and spacing reflects the the artwork
- Connector threads (single threads between letters) - are barely visible
- Letter heights - Letter heights are even
- Outlines - Outline of letters are even and not jagged
- Thread secure - is secure and bobbin thread (usually white) isn't visible
The quality of an embroidered logo is usually judged by its text. If your embroidered text looks bad it will reflect poorly on your business image.