Sunday, November 16, 2014

Your Business Logo: Dark on Dark?

Your business logo is in dark colors. It looked great against a white background in the proof your artist sent.  But, you want to have it embroidered on black shirts. You're thinking that adding a white border around the logo will fix the problem, correct?

Not necessarily! Unlike printing where a thin border can usually be added, often there isn't enough room to add a border to an embroidered design. Also, embroidery often looks and wears best when its not over embellished. What are your options? If you don't want to switch to a light shirt color then adjust your colors so your design can be seen against a dark background. Once you have a "light" and "dark" version for your logo you'll have a much greater color selection when choosing embroidered work polo shirts.

Sunday, November 9, 2014

Your Embroidered Logo: Knit Caps!

What will keep you warm and cozy this winter? The CP90 knit cap is a proven winner! This cold weather classic has a three inch brim to keep you extra warm while giving you plenty of room for your embroidered logo. This favorite comes in eighteen solid colors including "neon yellow" and "purple" and five color block colors including" oxford/black" and "black/red". Advertise your business logo year around with custom embroidered knit caps and beanies!

Monday, October 27, 2014

Your Embroidered Business Logo: Sizing Details

Designing your embroidered business logo for custom embroidered jackets? Wondering how much detail to include? Size it to 3" to 4" wide, giving more width to a design that isn't very "tall". Print and cut out your design, tape it on a jacket and stand three feet away.  Is your logo clear?

If some text is barely readable it should be eliminated or enlarged because it won't be legible when embroidered. Although you may think detail such as your phone number is essential it will be too small to be seen and you'll be wasting valuable space that could be used for the most important element of your logo - your BUSINESS NAME!


Sunday, October 19, 2014

Your Embroidered Logo: Docx Files

Planning to use a docx file as artwork for your embroidered button down shirts? Docx and doc files are word processing files designed to manage text.  These files can look changed or odd when opened on a different computer. Design elements can skew, fonts can be switched and colors can be altered.  When you email an image in a docx file you really have no idea what it will look like when its opened by someone else.

How do you avoid this? Create your logo in an artwork program and save your work in the highest resolution file possible so you'll maintain all the design's information. Unsure which file format can be read by everyone?  Save your design as a jpeg and everyone will be able to read it.

Sunday, October 12, 2014

Your Business Logo: Do "Grabbed Images" Work?

You're looking for a quick quote for custom embroidered long sleeve polo shirts. You need to send artwork but you can't find your logo file.You copy and paste your logo from online and send that to receive a quote. Your embroiderer can use that image right?

Yes and no. The "grabbed" image will work for a quote as long as its readable.  But, most likely a higher resolution image will be needed for the embroidery set-up to accurately see the detail in your logo. If you can only supply a low resolution image then your poor quality artwork can negatively impact the quality of your embroidery set-up.

Saturday, October 4, 2014

Your Embroidered Logo: To Get a Great Logo...

Use a graphic artist who has experience with embroidery. Someone who understands embroidery will know what works and doesn't work so they won't design a logo with elements that don't translate well into embroidery. How can you judge their experience? Ask to samples of their work. Samples should include artwork and the actual embroidered designs. Take the time to find an experienced designer and you'll get custom embroidered long sleeve polo shirts that look GREAT and help promote your business!

Saturday, September 13, 2014

Your Embroidered Logo: Warm Up Your Advertising Team

Need an inexpensive give-away?  Distributing custom embroidered knit caps and beanies will boost your advertising power. Styles range from traditional cuffed knit caps to spaced-dyed beanies. Express your team spirit with vintage stripped "pom" beanies.  Show your individual attitude with dip-dyed slouch beanies. Cable brimmed hats are "cool" while ear-flap beanies give extra warmth. Want your embroidered cap to grab their attention? Choose a bright-colored hat in "neon pink glo" or pick  a "charge green/ graphite/silver" colorblock beanie. Make your style choice, add your embroidered logo and you've got a great way to market your business!