Saturday, September 13, 2014

Your Embroidered Logo: Warm Up Your Advertising Team

Need an inexpensive give-away?  Distributing custom embroidered knit caps and beanies will boost your advertising power. Styles range from traditional cuffed knit caps to spaced-dyed beanies. Express your team spirit with vintage stripped "pom" beanies.  Show your individual attitude with dip-dyed slouch beanies. Cable brimmed hats are "cool" while ear-flap beanies give extra warmth. Want your embroidered cap to grab their attention? Choose a bright-colored hat in "neon pink glo" or pick  a "charge green/ graphite/silver" colorblock beanie. Make your style choice, add your embroidered logo and you've got a great way to market your business!

Thursday, September 4, 2014

Your Embroidered Logo: Wondering If...

The white background in your artwork be removed during the embroidery set-up? YES! If your artwork contains areas that should be in white thread tell your embroiderer so they know these areas should be in thread.

The same embroidery set-up can be used for polo shirts and custom embroidered aprons? Yes! If the design isn't too large it can be used for shirts, aprons and possibly hats. Sometimes smaller designs won't work for detailed logos but if you plan to have polos or hats embroidered later then you might want to consider using a smaller design for your embroidered aprons.

Sunday, August 31, 2014

Your Embroidered Logo: Design Tips

Want to order embroidered visors? Unsure how much information can be included? Visors are limited to 1" high x 4.5" wide designs. One line of text works best but you can add a small image next to your text if your text isn't too long. Two lines of text are possible but that will limit the height of the text to less than .5". How can you get the most impact from a text-only design? Choose a memorable font and add thickness to the letters when appropriate.

Need a second embroidered logo added to your polo shirts? Don't want it to compete with your primary logo? Place it on a sleeve. If your main logo is embroidered in the left chest location, have the second logo embroidered on the right sleeve.

Monday, August 11, 2014

Your Embroidered Logo: Did You Know?

The fabric of many new 50/50 polo shirt styles is constructed from up to 5% recycled polyester made from plastic bottles?

Stain-release polos don't have to be expensive?  Budget-friendly stain-release polo shirts are now available.

Not all 100% cotton polos are created equally? Some cottons are very soft while other cottons have performance qualities such as being fade, shrink, wrinkle and pill resistant.

Saturday, July 26, 2014

Plan to purchase custom embroidered polo shirts to advertise your new business?  Have your logo designed but you're unsure what colors to use? Choose a color or color combination that best represents your business and pick a shirt color that contrasts well with your logo colors. Resist the temptation to choose a shirt thats the same color as one of the colors in your logo unless your logo can still be easily seen against that background.

Want a variety of shirt colors? Decide on a "light" and "dark" version of your logo so one of the two versions works well on most shirt colors. Want to keep things really simple? Use a one color logo. "All white" logos are very popular now. Want to make a bigger statement? Use a bright aqua, yellowish green or another bright shade in bold lettering.

Want a different look for one color logos? Use tone-on-tone colors and pick a thread color that's close to the shirt color. This produces a subtle but classy appearance that works with any shirt color!

Tuesday, July 15, 2014

Your Embroidered Logo: Did You Know?

The Embroidery Set-up - one way to tell if a design is well digitized is to see how well it holds up after repeated laundering. A poorly digitized design can look good when first embroidered but look terrible after a few washings.

The Thread's Sheen - embroidery thread has a sheen that makes it look three dimensional. Embroidered designs can't duplicate all the effects seen in printed designs but they do create their own unique look.

Are All Cottons Equal?  No! Some people avoid 100% cotton shirts because they've worn a cheap cotton shirt that felt ruff. If you love cotton and want a soft-feeling.fabric look for a pima, Egyptian or ring-spun cotton.

Sunday, July 13, 2014

Your Embroidered Logo: Trademark Symbols

Should you include the TM or circle R symbol in your embroidered logo if your logo is trademark protected? Its your choice but if it stays it may not look like it did in print.  It must be interpreted for embroidery like the rest of your logo.

What does this mean? Often a TM or circle R must be enlarged to embroider well and be readable. It may look too large on a printed proof but it won't draw as much focus when embroidered because it will consist of thin running stitches that have the same thickness as thread. What if you don't want to enlarge it? You may end up with an unreadable knot because embroidered text can't be downsized as much as printed text.  That option isn't necessarily bad.  It may work if you just want a suggestion of the symbol to let people know its there.

Sometimes the TM or circle R may be moved closer to whatever element of the design its closest too. This allows it to be connected to that element so it doesn't embroider as a separate item. Usually this "connected" location isn't noticed and allows the symbol to be embroidered directly after the other item which helps secure the stitches.

Does the color of the TM or circle R matter? Yes!  When these symbols are a dark thread color they tend to fade into the background while light thread colors are more noticeable. So, if you may decide to remove a symbol rather than have it draw too much attention because or its light color or size.

Unsure whether to keep the TM or circle R? Request to see a proof showing each option so you can pick what you prefer!