Tuesday, June 28, 2016

Your Embroidered Logo: Ready For an Update?

Time to order embroidered shirts for your business. In the past you've used your business name in a readable font. But now you're ready for a change. You told your embroiderer you need new artwork.  But wait... what does that mean? Are you looking for a slight update? Possibly a more modern-looking font? A brighter thread color? Or, are you ready to have your logo designed by a graphic artist?

Most embroiderers are happy to set-up your business name in an embroidery or true type font but having your logo designed requires the expertise of an experienced graphic designer. Are you ready to translate your business into an image that represents your business and speaks to the people you market to?

If yes, expect to work through numerous revisions while you refine a logo that exemplifies your business, is simple, memorable, unique and appeals to your potential customers. Create a version of the image that works in the formats you need - letterhead, email signature, web site logo, social icons, embroidered shirts - whatever media you use to represent your business locally and online. Develop a logo that represents what you do and speaks to your potential customers and you'll have an effective way to advertise your business!

For more tips on how to make the most out of your embroidered business logo see Embroidery News.

Sunday, June 12, 2016

Your Embroidered Logo: Placement

Worried that your embroidered logo won't be placed correctly on your shirts? Most embroiderers follow a standard placement guide for left chest (heart placement) logos depending on the garment size, style, and whether its for a man or a woman. What are some of the considerations when deciding on logo placement?

Unisex Sizing - Many budget-friendly styles are only available unisex sizes. Also many companies only order a men's cut to simplify the ordering process. When unisex sizing is used the embroidered logo is usually placed in the "ladies" position (generally higher and closer to the center of the shirt).  This placement looks good on everyone whereas the lower, "men's" location may be too low for some women.

Right Chest - While most customers prefer a left chest placement its perfectly fine to choose right chest placement. Why might you want the right chest? If the shirt has a pocket and the logo is "tall" or you put items in the pockets that extend above the pocket.

On the Pocket - Usually there isn't enough room on the underside of the pocket to embroider on the pocket unless it is removed from the shirt before being embroidered.

Ladies Tanks - When the space is limited in the "strap" area the logo is lowered slightly.

For more tips about how to get the most from your embroidered logo see Embroidery News.

Saturday, June 4, 2016

Your Embroidered Logo: Downsize Artwork?

Often we receive artwork that's sized considerably larger than the standard left chest embroidered logo. Then the question is - can the artwork be sized to the appropriate size for embroidery? Possibly.

If the design is simple and doesn't contain elements that vary greatly in size then it may work at a smaller size. But, sometimes the smaller elements become too small to be embroidered. When that happens the smaller elements must be enlarged or eliminated from the design.

Sunday, May 1, 2016

Your Embroidered Logo: Timing

Its spring. Your new business will have its grand opening next week. You're almost ready but you haven't ordered your embroidered shirts yet.  A graphic designer has been designing your logo.  He emailed to say it will be completed soon so you should be good.  Time to order embroidered shirts!

You locate an embroiderer, choose a shirt style and place your order.  Your order should be ready in a few days, right? Possibly. If your artwork is complete and embroidery friendly, the shirts you ordered are easily obtainable and your embroiderer isn't too busy with previously scheduled work then its likely you'll receive your shirts on time. But, what if your artwork isn't ready? Your design must be adjusted to work for embroidery? The shirts are located a few days away? Your order must be shipped to you?

Allow enough time to order custom embroidered apparel. Some first time orders can be processed quickly while others require more time. Most decorators don't want to turn down work (especially if they've already invested time in the order) but it can take more than a few days to complete an order. Allow plenty of time and you'll have your embroidered shirts when you need them and be totally happy with them!

Saturday, April 16, 2016

Your Embroidered Logo: Cool and Comfortable!

You're about to give a presentation at a trade show booth. You have a sharp speech prepared but your embroidered shirt looks like you prefer the distress look. Its covered in wrinkles and you're getting hotter by the minute!

Next time choose a moisture-wicking, wrinkle resistant polo. There are many 100% polyester performance polos to select from.  Many shirts have additional features like a snag-resistant finish, tag-free collar and color-blocking details. If 100% polyester isn't your preferred fabric then pick a moisture-wicking blend with a more traditional look and feel. Wear your moisture-wicking polo and you'll feel cool and comfortable and look great!

Sunday, April 10, 2016

Your Embroidered Logo: Be Distinct!

Contrasting Thread: Multi-colored garment colors like "heathered navy", "space-dyed purple charcoal" and "black camo" look best with a simple design embroidered in  a bright, contrasting thread color.

Artwork Check: Give your artwork file a specific name - your business name works best - before sending it to your embroiderer.  If you don't and it has a general name like "logo" or "shirts" it will be harder to identify. Make sure all the detail in the file can be read. If its too pixelated to read your embroiderer won't be able to complete your set-up.

Easy But Effective Logo:  Starting a business?  Feel its too soon to have a logo created but you want to wear embroidered shirts to advertise your business? Consider having your business name embroidered in a distinctive font and use a bright thread color that contrasts well with the garment color.

Sunday, March 27, 2016

Your Embroidered Logo: Too Much Thread?

Your graphic artist designed a great logo for your new business. Its an oval-shaped gold seal with your business name in a nice, distinctive font.  Your logo looks great in print and online.  But, is it too much for embroidery?

Would it be better to use your business name without the oval seal? Possibly. You can include the seal but it will be a large patch of thread.  Patch-like logos look great on items like custom embroidered jackets but can be too much for lightweight apparel like polyester polos and woven shirts. What should you do? Consider having two versions of your embroidered design. Use the full design for heavier items and just your business name for more delicate items. That way your logo will always look good!